content is king: easy & simple ways to curate relevant content

@gdecugis

Content is King: Easy & Simple Ways to Curate Relevant Content

Guillaume DecugisCo-Founder & CEO – Scoop.it

@gdecugis

Content is King“How you gather, manage and use information will determine whether you win or lose.”

Bill Gates

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What great content can do for you

Demonstrate Thought Leadership

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What great content can do for you

Demonstrate Thought Leadership Engage your community

@gdecugis

What great content can do for you

Demonstrate Thought Leadership Engage your community Grow your Website SEO, traffic & leads

@gdecugis

What great content can do for you

Demonstrate Thought Leadership Engage your community Grow your Website SEO, traffic & leads Make your organization smarter

@gdecugis

Knowledge: are you in control?

Social Media PublishingCommunity Manager

Content MarketingMarketing team

Knowledge SharingThe whole organization

Web 1.0Webmaster

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But how can I create all the content I need?

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But how can I create all the content I need?

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Start by what you read

Who could learn from it? What is it about?

Define your topics

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Discover more content like this easily

1 Discover

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Select the best and add value

2 Curate

1 Discover

Your Content Curation Hub

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Distribute

3 Publish

2 Curate

1 Discover

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Distribute. And amplify.

3 Publish

2 Curate

1 Discover

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BEST PRACTICES & TIPS

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Leverage free/freemium tools for discovery

Topic-based content.

Articles about the people in your network.

Organize and read RSS feeds.

Content relevant to your keywords. + relevant content already curated by the Scoop.it community.

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Leverage daily email summaries

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Leverage Time Shifting

Save promising content for later.

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Leverage mobile

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Sharing is not enough: you need a content hub.

Social content = short-lived 140 characters (– title – url) to add

context. Drive audience away; not to your own

site. No opportunity to convert. No opportunity to show related content. No traffic from search.

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Sharing is not enough: you need a content hub.

My curated content is now archived and will be discovered and reshared in the future.

It receives targeted traffic from search.

My own context is displayed (eg: what it means for my audience)

I can add conversion & engagement CTA’s.

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Add Value

British Education Experts: 'Empathy Must Be Integrated Into School Curriculum'

A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...]

This is content:

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So what?

Add Value

British Education Experts: 'Empathy Must Be Integrated Into School Curriculum'

A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...]

This is shared content:

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Add Value

This is curated content:

It’s in a precise context (changemaking)

An insight is added to make the connection (how well a person commands change = critical success factor in education)

Related articles are expanding on the same topic (how education affects change, how to educate changemakers, etc…).

It’s branded

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How Content Curation adds value to your readers

SelectionContextual aggregationClarificationSummaryConnecting the dotsRefutationEtc…

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Tools are even better when integrated.

Discovery Host your curated content Publish & analyze

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SAMPLE USE CASES

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Create a weekly newsletter with perspective on relevant newsAshoka(Social Entrepreneurship)

How to find and publish news that support the “everyone is a change maker” message?

While doing a million things at a time?

@gdecugis

Create a weekly newsletter with perspective on relevant newsAshoka(Social Entrepreneurship)

How to find and publish news that support the “everyone is a change maker” message?

While doing a million things at a time?

Generate newsletters directly from curated content.

@gdecugis

Showcase curated social contentUniversity of San Francisco (Education)

How to showcase the dynamism of the University’s community?

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Showcase curated social contentUniversity of San Francisco (Education)

How to showcase the dynamism of the University’s community?

Curate from the best from #usfca hashtag on Twitter, Instagram, Facebook…

Showcase and highlight contributors on a Scoop.it page integrated to the USF Web site.

~1,000 contributors in 9 months.~5,000 pieces of content shared and amplified.

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Showcase your ambassadorsAshoka(Social Entrepreneurship)

How to tell the story through the Ashoka Fellows?

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Showcase your ambassadorsAshoka(Social Entrepreneurship)

How to tell the story through the Ashoka Fellows?

Create a press review of all the news articles that mention the Ashoka fellows.

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Get started

Give it a try

Or get in touch:@scoopit

business@scoop.it

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