content is king and distribution is king kong!

EMPOWERING CONTENT

We analyse and promote stories to turn every pageview into a personalised media experience.

Internet Hungary 2016

Content is King but distribution is King Kong

Founded 2013

60 Employees

9 Markets, 10 offices

2B+ Reccs per month

2000+ Publishers

Recently launched in Hungary

We analyse and promote stories to turn every pageview into a personalised media experience by using machine learning technology and big data analysis.

We recommend the right content, for the right user, at the right time on the right platform to maximize engagement.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a

clearly-defined audience — and, ultimately, to drive profitable customer action.

• Pull do not Push

• Tell do not Sell

• Engage and give Value

• Be honest and relevant

In return your audience will reward you

WHY CONTENTMARKETING?

ADVERTISING IS ABOUT YOU. CONTENT MARKETING IS ABOUT THE AUDIENCE

GIVE THEM A REASON NOT TO BLOCK YOU

Interruptive

Annoying

Slows down

Irrelevant

Privacy Concerns0,2 0,4 0,6 0,8

31 %

46 %

54 %

55 %

73 %

Source: IAB UK

Walt WhitmanTO HAVE GREAT POETS, THERE MUST BE GREAT AUDIENCES

CONTENT MARKETING - AN OLD FORMAT

Purpose: To explain the creation of life and how one should live

Approach: Content marketing. Primarily by investing in “evergreen content”

Campaign Period: Start date: Year 900 B.C. - (Always on)

Target audience: All of humanity

Budget: Crowdfunding

Results: 2,4 billion devoted followers

OWNED, EARNED & THE 3S OF PAID DISTRIBUTION

YOUR CONTENTSEARCH

SOCIAL

STROSSLE

WEBSITE

NEWSLETTER

EARNED MEDIA

CONTENT IS KING, BUT DISTRIBUTION KING KONG

Henric Smolak Global Sales Director

henric.smolak@strossle.com

@strossle

KÖSZÖNÖM!