content and storytelling as strategic turnaround...
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Content and storytelling as a strategic turnaround resource Teknisk Ukeblad Media @teknisk
CEO & Publisher Jan M. Moberg - @janmmoberg Editor of tu.no Svein-Erik Hole @sehole
2015 1854
The revenue challenge
We reach 400.000 people every week
Clean up the mess
Embrace change
Never misuse a crisis
Get costs and financials under control
Get the owners on board
Hire competent people with the right attitude
Be true to your brand and genetics
Most important of all… Never rest. Wake up every morning
and believe you will change the world.
New story
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