content and delivery challenges of pay-tvin romania€¦ · content and delivery challenges of...

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Content and Delivery Challenges of Pay-TV in Romania

Levente Málnay B.CEO, AMCNI Central Europe 2 March 2016

TV in the living room

Content Packaging & Aggregation

Content Creation Content Distribution

(User) Interface End User

TV Everywhere

Major studios

Independent producers

Broadcast networks

Cable networks

User Generated Content Multiscreen & multi-device

One screen & one deviceMNOs Passive viewers

Active users

linear one direction time & channel based

non-linear interactive control & choice @ user

Getting out of the boxImpact of convergence

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WHAT CUSTOMER WANTS…

1. More choiceAnytime, anywhere, any screen

How to optimize?

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Exclusive premier contentLinear & Non-linear distribution

Linear broadcasting

Extended rights

Non-linear distribution TV Everywhereusage related rights device related rights

q S-VoDq T-VoD

q catch-upq stacking

catch-up stackingS-VoD T-VoD

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2. Variety of contentQuality over quantity

Jamie Oliver

Heston Blumenthal

GordonRamasay

NigellaLawson

Diverse program librarywith TVE & VoD rights

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WHAT REALLY COUNTS, WE HAVE IT ALL!NOT EVERYTHING COUNTS, BUT

Thank you for your attention!