consumers today @ esomar cee forum
Post on 22-Jan-2015
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Massive change
Digital, Social & Mobile
73% 75%
31% 24%
54%
44%
25%
20%
Digital Darwinism
31% 27%
9% 6%
47% 52%
42% 45%
44% 39%
Ever
Often
Potential Brand
Potential Topic
MROC/CCB
Co-creation & Collaboration
Consumer
Collaboration
Index
Structural Collaboration
with consumers
CHIEF
CONSUMER
OFFICER
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck
Managing Partner & Head of Consumer Consulting Boards
linkedin.com/in/anneliesverhaeghe
@annaliezze
annelies@insites-consulting.com
Annelies Verhaeghe
Managing Partner & Head of Research Innovation
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