consumer it at retail 2010

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Speech to Europe's top electronics retailers at RETAILVISION London 2010. Important to view with NOTES visible as I do not read off slides and notes will help get across the points.

TRANSCRIPT

WHAT IS IT WITH VENDORS?

THE ITCH TO RETAIL

MICROSOFT RETAIL

TOP 5 THINGS TO EXPECT AT MICROSOFT RETAIL

1. The Windows Genuine Shopper team will run storefront security, assuming everybody is a thief until they can prove otherwise.

2. Six different entrances: Starter, Basic, Premium, Professional, Enterprise, and Ultimate. While all six doors will lead into the same store, the Ultimate door requires a fee of 100 euros for no apparent reason.

3 Similar to Microsoft's User Account Control (UAC) in Vista, sales personnel will ask you twice whether you're positive you want to purchase something

TOP 5 THINGS TO EXPECT AT MICROSOFT RETAIL

4. Instead of a "Genius Bar," Microsoft will offer an Excuse Bar staffed by Microsofties trained in the art of directing you to complicated and obscure fixes, and explaining it's a problem with the hardware -- never a software bug.

5. Every time a new retailer starts up, Microsoft will study it, copy it, and launch a new store like it was their idea in the first place Bada, bada, bing!

APPLE ENVY IS RAMPANT...

Not just Microsoft...

APPLE Store results: about $26m per store, 46m visitors

iPHONE Sales

THE RE-BIRTH OF THE TELEVISION

The Dumb Box Gets Smart

Call it the Avatar Factor...

Page 14

700,000 3D TV sets will be sold in Europe this year. That will rise to 3.8 m in 2011 and 8.1 m in 2012.

Those DARN glasses

Connected TV

19% of flat panel TVs shipping with Ethernet in 2010 will grow to 46% in 2013

Sharp Invents YELLOW

Page 20

Projectors +33.6% EMEA

Pico/pocket: Year on year growth Q1 2010 by 235% in EMEA--Pacific Media Associates

DEATH of the PC

Segmentation or Fracturing?

Tablet Time

Page 27

The Power of Applications

APPS

Seagate DockStar Pogoplug turns the device into a remotely accessible media server. You can log into your devices from most Internet-enabled computer, download a file, stream an HD movie.

MOBILE PHONES

CONSUMER ELECTRONICS

Boogie Board

Paperless LCD Writing Tablet

BLING & INNOVATION

ZOMMconnects wirelessly with your phone through Bluetooth and sets off an alarm if you walk away from it

FLIP

eBook Readers

Apple Accessories & Peripherals

Home networking, Home automation

Driven by cocooning, energy-awareness, and need to control device proliferation

Home Networking

An example from Eminent who focuses on home networks...

BEST BUY strategy

50,000 sq. ft

Why Are WE Always Getting Compared to

Natural Disasters?

ANNUAL RETAIL REVIEWEnter your subtitle or main author‘s name here

Page 44

THANKS FOR LISTENING!

Page 45

CHANNEL MEDIA EUROPE, publishers of industry news & analysis for retailers & distributors....

• Consumer IT

• Consumer Electronics

• Home Networking

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