consumer & industrial buying behavio rthurs
Post on 14-Apr-2017
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• Submitted by: Sushant Lulla• Submitted to: Dr Anannya Deb Roy
POSITIONING
UMBRELLA POSITIONING
UMBRELLA POSITIONING
POSITIONING AGAINST COMPETITION
POSITIONING AGAINST COMPETITION
POSITIONING BASED ON SPECIFIC BENEFIT
POSITIONING BASED ON SPECIFIC BENEFIT
FILLING SEVERAL POSITIONS
FILLING SEVERAL POSITIONS
PRODUCT REPOSITIONING
PERCEPTUAL MAPPING
PERCEPTUAL MAPPING
PRICING
PERCEIVED PRICE
PERCEIVED PRICE
REFERENCE PRICING
OBJECTIVE PRICE CLAIMS
OBJECTIVE PRICE CLAIMS
PERCEIVED QUALITY
INTRINSIC
INTRINSIC
EXTRINSIC
EXTRINSIC
PERCEIVED RISK
PHYSICAL RISK
PHYSICAL RISK
PSYCHOLOGICAL RISK
FUNCTIONAL RISK
FUNCTIONAL RISK
FINANCIAL RISK
FINANCIAL RISK
SOCIAL RISK
SOCIAL RISK
TIME RISK
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