consumer focus/ passenger focus open rail data
Post on 28-Jan-2015
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Open rail data:why the rail industry needs transparency
to improve
Jonathan RaperPlacr Ltd
Mayor of London Digital Advisory Board
Outline
• Following the funding• Passenger concerns• Technology solutions• Making a market in rail information
Rail industry structureYour tax
Your fares
Courtesy: Network Rail
Network Rail mission
• “Network Rail… operates, maintains, renews and develops the infrastructure to deliver the outputs that governments.. wish to buy” ORR
• High Level Output Spec is what government buys• “Delivering a Sustainable Railway 2007” specifies• Service levels etc that will be funded CP4 09-14• Periodic Review 08 by ORR matches task & funds• NR also manages £10bn capital investment
Rail industry funding
Rail passengers interests
• Should be defended by…• HLOS/ RUS planning by DfT• Enquiries if needed by Office of Rail Regulation• Passenger Focus consumer watchdog activity• Customer service interests of ToCs• Information from NRE• Journey Planning by transportdirect.info
What’s the problem?
• DfT only does performance, price & development• Almost all ToCs are monopolies on each line• ORR tolerates self-regulation by ATOC• Passenger Focus have influence but no power• Transportdirect.info has no API- so no rail apps• The industry is fragmented and complex• Very little information escapes the industry• Passengers are nihilistic about system
PF Passenger Information Report
• Some quotes from June 2011 report• “What it [rail performance information] lacks is a real
customer focus. They’re not really providing what people want. It’s an industry that is still very much producer led rather than customer led.” (5.6)
• “Their thinking was that more information about train services would mean greater transparency around train companies’ performance and that this in turn would effectively empower passengers because they could call the companies to account” (5.12)
What’s the solution?
• Information. Lots of it.• Arm the consumer• Timetables to analyse service patterns• Real time data to monitor delays• Fares data to identify savings eg fare splitting• Integration with other transport data eg bus• Developers can help with this… can’t they?
Rail data complexity
Role of National Rail Enquiries• NRE are a service of ATOC• Set up to provide phone service at privatisation• Developed organically to run a web/API service• Integrates complex real time data• Network Rail exclusively sub-licences NRE all data• So, NRE is a monopoly commercial supplier of info
about services mostly funded by taxpayer• Monopolies typically focus on own interests…
Role of NRE in passenger info• What passengers want
– Train times for free on web and good value apps– Fares info to get the cheapest journey– Integrated transport options
• What NRE say their aims are (with some simplification)
– “to increase ticket sales– to grow our registered customer base– to continue our dominance as the #1 web site in travel– Improving speed, accuracy &availability of information– keep the cost of info to ToCs down”
NRE is regulated by ORR
• Regulated by ORR Code of practice• Code was implemented after competition enquiry• BUT Contains restrictive terms and conditions
– Applications which in NRE’s reasonable opinion are of demonstrable benefit to passengers will be granted unless outweighed by a material adverse impact on TOCs (whether financially, strategically, operationally or in regards to their reputation or the reputation of the industry as a whole).” (Para 2)
Passengers confused about NRE
• PF report on passenger information June 2011– “The organisation many passengers rated as a
possible source was National Rail Enquiries by virtue of its widespread use and their view of its effectiveness, but passengers presumed it to be independent of train companies”
• Passengers don’t realise that NRE does not quote them the cheapest fare
Apps and services approved
• Most rail info apps expensive, NRE charging ££££• Some free apps e.g LiveTrains, but no free policy
NRE controls licences
• NRE refuses licences on value judgment basis– Alex Hewson [for publishing email discussions]– Complain & Claim [will encourage fraud]
• Approves licences after intrusive checks– business model & directors’ background checks
• NRE sets high prices not on marginal cost basis– Fares, timetable & routing data monthly £1534– API revenue share on business case acceptance only
Need a new range of services
• local public transport aggregation• delay monitoring for refunds• cheapest fare finders• novel visualisations eg tube-radar>>• Placr’s tube-radar cannot be
produced for the rail industry now• Public interest in scrutiny not
considered in licensing process
What can be done
• Reform NRE licencing and liberalise the market– Allow many new apps to innovate & engage passenger
• Gain access to the data from Network Rail– Develop access to NR’s internal TD.net
Prototype open train times
SME achievements with open data
• Mashups• Public analytics• New feedback• Accountability
tools• Smartphone apps
Apps galore in transport
http://data.london.gov.uk/datastore/inspirational-uses
Why open data to app developers?
• Few datasets are truly vital• Need actionable info to engage
– Make more convenient– Save time or money
• Case study: bus companies– Customers need info & will pay– Operators need to improve
customer relationship
• Placr investing in solutions here
placr.mobi app based on Traveline
pla.cr
Social media aggregationActivity stream
Timetables & real-time
} Placr analyticsPerformance mapsComment tag clouds
{Service updatesCampaign newsFixMyTransport
Crowd updatesOpenStreetMapCouncil street team
2-way communicationCommentsOperator polling
Free HTML5 webappRuns on all smartphones
Post via Twitter
placr.mobi open data business model
Analytics
Integration withOther data feeds
API
Free apps
£££
Developers
Ads
Fees
Customerrelationship
Compilation,referencing &validation
Delivery of dataas-a-service
Raw timetable &Real time data
Updates,comments
FixMyTransport
Power struggles over TfL data• Requests for data were met with incredulity at first• Followed by organisational denial at the top• Then middle management fight-back eg MyTfL• http://placr.co.uk/blog/2010/10/
journeyplanner_api/• The press got involved • Re-assertion of political authority• Pragmatic negotiations begin• First wave of data releases• Now TfL are an open data reference
Liberalising the market for rail info
• Apps and web services need to be free to– Present information in new ways to engage/inform– Monitor performance independently & critique– Find cheapest fares by fare splitting/ route selection– compare/ contrast routes
• The industry cannot do this for itself– Monopolies need help to change
• Liberalise the market for rail information!
Contact
http://www.placr.co.uk@MadProfjonathan.raper@placr.co.uk
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