constant contact: how to engage your audience via email ... devlp./constant contact...

CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING

Kayra Velez, Marketing Manager

• Signing up for your account • Working with contacts • Adding images

GETTING STARTED

WHAT THEY MAY NOT TELL YOU: • Free trial lasts 60 days • Free trial is valid for 100

contacts or less • Must pay separately for

image library service ($5/month)

PRICING

• How to customize your email • Subject headlines • Sending your email

CREATING & SENDING YOUR EMAIL

Filters by content organization

A few notes about subject headlines: • Encourage Action:

• Respond NOW • Your April

Statement is Ready

• Include Numbers: • Only 4 Spots

Left for Registration!

• 3 Hidden Treasures in Your Town

• Include “hot” words: • FREE • COMING SOON • NOW

• Analytics • Early send report

MEASURING YOUR SUCCESS

• Website • Books • Local Trainings

FURTHER RESOURCES

Click here for

webinars, hints, and

tips

The Constant Contact Guide to Email

Marketing

By

Eric Groves (Senior VP for Global Market

Development)

Amazon Price: $16.13

Click here for

trainings near you

• See handouts

ALTERNATIVES?