consolidated improved questions

TOP 10 Learning Questions for

Chapter 19Managing Personal

Communications: Direct and Interactive Marketing,

Word of Mouth and Personal SellingFarisha Joy C. Oblego

15 December 2011http://farishajoyoblego.blogspot.com

5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.

A. Sales LetterB. Reply envelopeC. CircularD. Outside envelopeE. Reply form

Question

http://farishajoyoblego.blogspot.com

5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders.

Question

Concept

Components of the Mailing

Outside envelope A direct mail package that is seen by the

recipient and determines the success or failure of the promotion by its ability to generate sufficient interest to get the package opened.

Sales Letter> It is designed to persuade the reader to

purchase a particular product or service in the absence of a salesman

5http://farishajoyoblego.blogspot.com

Concept Explanation

Circular It is a written document that is addressed

to a closed group of people.

Reply Form It is a document provided by a direct

marketer or other organization for the collection of information from individuals.

Concept Explanation

Reply envelope It is a self-addressed envelope provided

by a direct marketer for the return of orders and other replies.

Concept Explanation

5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.

Answer

5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders.

Answer

TEN CONCEPTS ONKOTLER AND KELLER’S

Chapter 20: Introducing New Market offerings

Nepthalie D. Pasiliao

5. What is NOT in the Concept Development?

A. Product ideaB. MappingC. Category conceptD. Brand conceptE. Concept testing

AnswerQuestion

5. The following are under the Concept Development except:

A. Product ideaB. Merchandise conceptC. Category conceptD. Brand conceptE. Concept testing

AnswerQuestion

Concepts in Concept Development

Concept to Strategy: Attractive ideas must be refined into testable product concepts. A product idea is a possible product the company might offer to the market.

Concept Development: This is a product idea, but consumers don’t buy product ideas; they buy product concepts.

Concept

Concepts in Concept Development

Product idea Product concept Category

concept Brand concept Concept testing

Concept Explantion

5. What is NOT in the Concept Development?

A. Product ideaB. MappingC. Category conceptD. Brand conceptE. Concept testing

Answer

5. The following are under the Concept Development except:

A. Product ideaB. Merchandise conceptC. Category conceptD. Brand conceptE. Concept testing

AnswerAnswer

Chapter 20: Introducing New Market offerings

Nepthalie D. Pasiliao

4. What is the individual’s decision to become a regular user of a product?

A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest

Question

4. _____ is the individual’s decision to become a regular user of a product.

A. AwarenessB. AdoptionC. EvaluationD. TrialE. Interest

Question

Awareness Interest Evaluation

Trial Adoption

Stage in the Consumer-Adoption Process

Concept

The Consumer-Adoption Process

Adoption – is an individual’s decision to become a regular user of a product.

After which, the adopters of new products move trough the 5 stages in adoption process.

An innovation is any good, service, or idea that someone perceives as new, no matter

how long its history.

Concept Explanation

4. What is the individual’s decision to become a regular user of a product?

A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest

Answer

4. _____ is the individual’s decision to become a regular user of a product.

A. AwarenessB. AdoptionC. EvaluationD. TrialE. Interest

Answer

Chapter 22 Managing a Holistic Marketing Organization for the Long

Boni Regis December 15, 2011

Marketing Management Class of Prof. Remigio Joseph De Ungriahttp://botchingkoy.blogspot.com

8. ____ are indirect costs but are still related to the selling of the products

A. Non-traceable common costsB. Traceable common costsC. Direct Costs

Question

A. Indirect costsB. Direct costsC. Non-traceable common costsD. Traceable common costsE. Indirect non-traceable common costsF. None of the above

Question

DIRECT VS. FULL COSTING DIRECT

DIRECT COSTS – assign direct costs to the proper marketing entities

TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product

NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary

Concept

Types of Costs

Concept

DIRECT VS. FULL COSTING DIRECT

DIRECT COSTS – assign direct costs to the proper marketing entities

TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product

NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary

Concept Explanation

A. Non-traceable common costsB. Traceable common costsC. Direct Costs

Answer

A. Indirect costsB. Direct costsC. Non-traceable common costsD. Traceable common costsE. Indirect non-traceable common costsF. None of the above

Answer

Chapter 1: Defining Marketing for the 21st

Century

Rex Sandoval

5. What type of marketing does a Human Resource Department

execute in company?

a. Relationship Marketing

b. Social Responsible Marketing

c. Internal Marketing

d. Integrated Marketing

e. Integral Marketing

Question

5. _______ is a type of marketing being practiced by Human

Resource Department.

a. Customer Service Marketing

b. Corporate Social Responsible Marketing

d. External Marketing

e. Integrated Marketing

Question

It is the task of hiring, training, and motivating able employees who want to serve customers well

Internal Marketing

Concept

5. What type of marketing does a Human Resource Department

execute in company?

a. Relationship Marketing

b. Social Responsible Marketing

d. Integrated Marketing

e. Integral Marketing

Answer

5. _______ is a type of marketing being practiced by Human

Resource Department.

a. Customer Service Marketing

b. Corporate Social Responsible Marketing

d. External Marketing

e. Integrated Marketing

Answer

Chapter 1: Defining Marketing for the 21st

Century

Rex Sandoval

7. What is not a part of the Marketing Management Tasks?

a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings

Question

a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Create short-term growth firste. Shape market offerings

Question

Marketing Management Tasks

Develop market strategies and plans Capture marketing insights Connect with customers Build strong brands Shape market offerings Deliver value Communicate value Create long term growth

Concept

a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings

Answer

a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Create short-term growth firste. Shape market offerings

Answer

Chapter 2: Developing Marketing Strategies and

10 Learning QuestionsBelinda Anne Tamayo

8. Which type of marketing alliance refers to one or more companies joining a special

pricing collaborations?

a. Product or Service Alliances

b. Promotional Alliances

c. Logistics Alliances

d. Pricing Collaboration

Question

http://beltamayo.blogspot.com/

8. The following are categories in Marketing Alliances except

b. Pricing Collaborations

c. Promotional Alliances

d. Operational Alliances

e. None of the above

Question

Categories of Marketing Alliances

Concept

a. Product or service alliances- One company licenses another to produce its

product, or two companies jointly market their complementary products or a new product

b. Promotional alliances- One company agrees to carry a promotion for

another company’s products or service

Concept

c. Logistics alliances- One company offers logistical services

for another company’s productd. Pricing collaborations- One or more companies join in a

special pricing collaboration

Concept

8. Which type of marketing alliance refers to one or more companies joining a special

pricing collaborations?

b. Promotional Alliances

c. Logistics Alliances

d. Pricing Collaboration

Answer

8. The following are categories in Marketing Alliances except

b. Pricing Collaborations

c. Promotional Alliances

d. Operational Alliances

e. None of the above

Answer

Chapter 6Analyzing Consumer

Markets

Valderas, Cristina KrastleDecember 15, 2011

3. Which of the following is false?Based of Freud’s Theory:

a. Behaviour is guided by subconscious motivations.

b. Psychological forces shapes people’s behaviour

c. A person cannot fully understand his / her motivations.

d. People will react only to its stated capabilities.

e. Deeper motives affects people’s decision.

Question

3. Based on Freud’s Theory of Motivation, which of the following is TRUE?

a. Behavior is guided by subconscious motivations

b. Behavior is driven by lowest, unmet needc. Behavior is guided by motivating and

hygiene factorsd. Behavior is guided self-esteeme. All of the above

Question

Key Psuchological Processes

Concept

Motivation

Freud’s Theory

Behavior is guided by

subconscious

motivations.

Maslow’s Hierarchy of

Behavior is driven by lowest,

unmet need

Herzberg’s Tow-Factor

Theory

Behavior is guided by motivating

and hygiene factors

Concept Explanation

3. Which of the following is false?Based of Freud’s Theory:

a. Behaviour is guided by subconscious motivations.

b. Psychological forces shapes people’s behaviour

c. A person cannot fully understand his / her motivations.

d. People will react only to its stated capabilities.

e. Deeper motives affects people’s decision.

Answer

3. Based on Freud’s Theory of Motovation, which of the following is TRUE?

a. Behavior is guided by subconscious motivations

b. Behavior is driven by lowest, unmet needc. Behavior is guided by motivating and

hygiene factorsd. Behavior is guided self-esteeme. All of the above

Answer

(Chapter 8- Identifying Market Segments and

Targets)

Nailah P. CristobalDecember 16, 2011

Marketing Management Class of Prof. Remigio Joseph De Ungria

http://nailah08.blogspot.com

2. Which is not a part of segmenting consumer

markets?

A. BehavioralB. GeographicC. PsychographicD. DemographicE. Cultural

Question

markets?

A. BehavioralB. GeographicC. PsychographicD. DemographicE. Topographic

Question

Segmenting Consumer Markets

Geographic

Demographic

Psychographic

Behavioral

Concept

Segmenting Consumer Markets

Geographic

Demographic

Psychographic

Behavioral

divide the market intogeographical units such as nations

states, regions, countries, cities

divide the market into variables such as age and life cycle,life stage, gender, income,

generation, social class

divide the market into groupson the basis of psychological/

personality traits, lifestyle,or values

divide the market on the basisof their knowledge, attitude &

response to a product

Concept Explanation

markets?

A. BehavioralB. GeographicC. PsychographicD. DemographicE. Cultural

Answer

markets?

A. BehavioralB. GeographicC. PsychographicD. DemographicE. Topographic

Answer

consolidated improved questions

concept development

concept explanation

mailing concept http

costing direct direct

envelope circular

direct marketer

selfaddressed envelope

product ideas

Business

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