conscious consumers

@cconsumers

.org

VALIDATION

60% of people research the products they buy

VALIDATION

VALIDATION

core values but can’t find all info they need

VALIDATIONCOMPETITION

Barcoo (Germany) - 4 million downloads

Shop Ethical (Australia) - 8000 paying downloads

VALIDATIONCOMPETITION

they are aggregating

but

not manageable

because it’s

not personalised

SOLUTION

simple

PHASE 3PHASE 2

vegans

PHASE 1

vegetariansorganicfairtradekosher/halalanimal cruelty

NZ world

NZ

45days 4.5months

$2,500 $10,000

consolidation

$25,000cost

PILOT MVP : VEGANS

why vegans?

•biggest pain point

•passionate

•core of many diets

•data available

PILOT MVP : VEGANS

PILOT MVP : VEGANS

1. will people use this?

2. will people pay?

3. will crowdsourcing work?

PILOT MVP : VEGANS

94% will use it

58% will pay $1.99

83% will provide data

1. will people use this?

2. will people pay?

3. will crowdsourcing work?

PILOT MVP : VEGANS

vegans

PHASE 1

NZ

$2,500

vegans

PHASE 1

NZ

45days

product data

customers

PHASE 3PHASE 2

vegans

PHASE 1

vegetariansorganicfairtradekosher/halalanimal cruelty

NZ world

NZ

45days 4.5months

$2,500 $10,000

consolidation

$25,000cost

REVENUE MODEL

premium appstargeted adsdata reports

mobile commerce

platform API calls

improve on competition

cash positive from day one

$3,000 net profit YE

CONCLUSION

TEAM

Bruno Lagoinitiator

Tom Kluyskens

vegan

Deborah Ramos

Justin Scott

marketing

Andrew van Bunnik

Josh Levent

business development

open data + design

Anderson Santos

@cconsumers