connecting millions of americans with health coverage nicole oehmkeandy perry california project...
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Connecting Millions of Americans with Health Coverage
Nicole Oehmke Andy PerryCalifornia Project Director California Data Manager
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Enroll America
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Our MissionMaximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act
Two-fold Strategy
Promoting Enrollment Best Practices
National Enrollment Campaign Using Cutting Edge Engagement Strategies
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Enroll America’s State Presence
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AlaskaHawaii
As of October 17, 2013
Staff on the ground
Working with partners
Enroll America’s Work in California
• Train Organizations to Use Get Covered Datao Finding eligible consumerso Tracking contactso Reporting results
• Identify and Share Best and Promising Practiceso Key Messaging for Outreacho Enrollment Strategies that
Work• Promote Effective Strategies to/
from Other States
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How Can We Help You?
Enroll America and Get Covered
America
Find Eligible Consumers
Track contacts and coordinate
Report results
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Lessons from the First Four Months
Trusted and culturally appropriate
messengers are essential
Consumers not getting the message about affordability
Eligible consumers need multiple
touches, personal attention to enroll
Consumers will only get harder to find
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How Will You Find Consumers?
We already
have them
Create a culture of coverage: What are the messages you share?
Go to neighbor
hood events
Fewer than 10% of all eligible consumers enroll after one touch. How will you find and follow?
Phone calls,
door-to-door work
Time and resource intensive, but sometimes the only way
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Modeling And Testing Connect Individuals With Most Effective Messages And Tactics
Without Modeling, Campaign Would Miss Millions of Uninsured
Modeling Identifies Uninsured at
Individual Level
Additional Testing Identifies Best
Message + Tactic
Example: In Houston, 120K out of 800K uninsured live in areas
with low uninsured rates
Example: Individual level targeting increases efficiency
of volunteer outreach
Example: Experiments identify which individuals respond
better to mail or phone calls
119,508
Houston Uninsured Map Example Neighborhood
9% 49% 7%
23%54% 35%
Example Tactics + Message
Mail – Security Msg.
Call – Cost Msg.
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Using Get Covered Data (GCD)
•Look up an individual record•Create, save and share a list•Cut turf and create a packetFind•Data Entry•Create and track events•Committees and sharingFollow•Survey and Activist Codes•Summary reports•Analyze dataReport
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Data Elements in GCD
Types of Data Already in GCD Types of Data Users Enter• Name and contact
information for adult consumers
• Know demographic information (age, sex)
• Imputed demographic information (age, race, language, sex)
• Predictive analytic score: the likelihood that the individual is uninsured
• Updated contact information• Contact history (type and
result)• Yes/No codes• Multiple choice codes• Event history• New records
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All insurance plans will have to cover doctor visits,
hospitalizations, mental health and substance use
disorder services and prescriptions.
You might be able to get financial help to pay for a
health insurance plan.
If you have a pre-existing condition, insurance plans cannot deny you coverage.
All insurance plans will have to show the costs and what is covered in simple
language with no fine print.
4 Key Facts Resonate With Most of the Uninsured
One of these = top message
for 89% of population
An Example of Enroll America’s Resources
• Best Practices for Outreach & Enrollment at Health Centers• Latino Outreach & Enrollment Toolkit• Outreach Planning 101• Get Covered Calculator• Grassroots Organizing Toolkit• Health Care from the Pulpit Toolkit• Communicator’s Guide (available in Spanish)
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