connecting an influential community of fm buyers … · 2017. 12. 22. · kastle systems will be...
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CONNECTING AN INFLUENTIAL COMMUNITY OF FM BUYERS
AND SUPPLIERS
TOTALFACILITIES.COM.AU
TOTAL FACILITIES 2017 POST SHOW REPORT | 2
PARTNERS & SPONSORS
“As an international fi rm we are careful with our selection of industry partners. As such, we only lend our brand support
to those organisations who are a complimentary fi t with our values and standards of professionalism. Working
with Total Facilities as an event supporting partner has been a natural fi t for NDY.
The team behind the event understand the trends and intricacies of the building industry and subsequently orchestrate
Australia’s leading facilities event. We are a proud partner of the event and look forward to our ongoing alliance with Total Facilities.”
Ric Navarro Global Director - Marketing & Communications,
Norman Disney & Young
PRINCIPAL MEDIA PARTNER
MAJOR SPONSORS
Distributed by
STRATEGIC PARTNERS
SUPPORTING PARTNERS
The peak body for security professionals
MEDIA PARTNERS
Industry News & Analysis
ASSOCIATE SPONSORS
2017 partners and sponsors
2017 CAB audit
2408TOTAL ATTENDANCE
“Total Facilities 2017 was a great success for us. The quality of prospective buyers was high and customer segments were extensive,
from building owners through to large government facilities. Kastle Systems will be exhibiting again in 2018!”
John GellelGeneral Manager, Kastle Systems
Total Facilities is the single most important business event for Australia’s facilities management (FM) and building-related industries. Refl ecting the evolutionary nature of the industry, it’s the nation’s central market place for facilities buyers and suppliers. No other event of its kind sees more business exchanges or delivers the same quality of hard to reach decision makers integral to growing your business.
When you exhibit at Total Facilities, you reach a qualifi ed audience of infl uential professionals responsible for the performance of some of the largest facilities and workplaces in the country.
GROW YOUR BUSINESS at Total Facilities
“Total Facilities 2017 has really kick-started our new business. The team brought the right people in and we worked the room.
We are already booked for Melbourne 2018.”
Roger OttreyGeneral Manager, Topps Products Australia
WHY EXHIBITAt Total Facilities, you can expect two days of quality face-to-face interaction with
your target markets. Meet new customers or cement existing relationships through an engaged community of facilities professionals looking to do business.
TOP REASONS TO EXHIBIT
Reach a high valueaudience
Launch products or services
Invest in two high yield days
Meet customers face to face
Learn from industry experts
Collaborate and network
“Total Facilities not only exposes new products and technology, it is also an 'enrichment programme' for all in the facilities business”
Shaun J ThiaraSenior Manager, Luna Services Pty Ltd
WHO SHOULDEXHIBIT?
WHO THEY SERVE Companies that exhibit at Total Facilities operate across a number of industry sectors, including:
RetailCommercial Residential Industrial Data Centres Education Healthcare Government
Total Facilities features the nation’s most diverse range of facility products and services. Exhibitors showcase solutions
to meet operational challenges across a variety of product and service categories, including:
“As a fi rst time exhibitor, it is clear that Total Facilities will be an important part of our future marketing calendar.”
Jack DunstanFront End Project Manager, Hux Connect
84%SATISFIED OR VERY
SATISFIED WITH THE QUALITY OF VISITORS
82%CONSIDER TOTAL FACILITIES
IMPORTANT FOR THEIR BUSINESS
73%SATISFIED OR VERY SATISFIED
WITH MEETING THE RIGHT BUYERSFROM THEIR TARGET MARKETS
Figures generated from 2017 post show exhibitor survey
Cleaning & Maintenance
IntegratedFacilities Services
Software & Technology
Security Fitout & Space Planning HVAC/R
Health & Safety Green FM Waste Management
A SMART DECISIONThe future belongs to smart, connected buildings. The use of technology and data is transforming the way buildings are built and operated and Total Facilities is backing the smart buildings movement through a new zone in 2018.
The Smart Zone is designed as a thriving hub of technological innovation which presents new technologies and solutions to help create smarter, greener buildings. The new zone will offer exhibitors a dedicated environment to capitalise on the rapid growth in the smart buildings sector within a highly targeted audience of facilities managers and building owners.
SPACE IN THE SMART ZONE IS LIMITED.Contact the team to secure your place.
The zone will deliver visitors seeking industry-class solutions and strategic advice on how to use technology and data to better understand and manage their building performance.
The zone will showcase exhibitors that provide hardware and software solutions in the following areas:
• Big data analytics
• IoT technologies
• Cloud-based solutions
• Energy management
• Sustainability and efficiency
• Building automation
• Location-based services
• Occupant comfort and productivity
• Building Information Modelling (BIM)
• Smart sensors
• Smart lighting
• Smart surveillance
• Smart robots
According to industry research, IoT technologies will be more pervasive in smart commercial buildings than anywhere else over the next three years.
Interactive display screens at Mirvac’s headquarters, 200 George Street.
Photography by Brett Boardman
Commercial
Building & Construction
Consultancy
Government
Education
Retail
Mixed-use
Entertainment/Leisure/Hospitality
FM Services & Providers
Software & Technology
Fitout & Space Planning
Cleaning & Maintenance
Green FM
Health & Safety
Security
HVAC/R
Waste Management
PRIMARY JOB FUNCTIONS
Building Management
Architecture & Design
Operations Management
Facilities Management
Energy/Sustainability/Environment
ProjectManagement
EngineeringManagement
MaintenanceManagement
VISITORPROFILE
PRIMARY INDUSTRY SECTORSPRODUCT INTEREST*
FAST FACTS
52% REAL BUYERS
joint or sole responsibility for purchasing facility products
and services
48%SENIOR BUYERS
either manage supervisors (who manage others) or
are senior executives
48% POWER BUYERS
command an annual FM budget of $1 million or more
78%INTERESTED BUYERS
actively seeking new products and innovations 23%
19%
19%
19%
13%
24%
24%
28%
29%
Figures generated from 2017 CAB audit and post show visitor survey *Includes multiple responses
INDUSTRYREACHOur in-house marketing team are experienced event marketers with the knowledge to maximise channels to market to reach a targeted audience of facilities professionals. We engage the FM industry throughout the year with a sophisticated, integrated marketing campaign.
MARKETING CAMPAIGN
Email19,170 email
recipient database
Telemarketing8,234 calls
Print Advertising1,046,500 readership
PR23,638,100 impressions
Online Advertising587,105 impressions
Total Facilities Website30,176 unique
users annually
SEM2,878,353 impressions
SMS1,688 SMS
recipient database
Direct mail15,199 reach
SEM2,878,353 impressions 8,234 calls 23,638,100 impressions2,878,353 impressions2,878,353 impressions
Based on 2017 marketing campaign
TOTAL FACILITIES 2017 POST SHOW REPORT | 9
SPONSORSHIP OPPORTUNITIESStand out from the crowd. Contact the team to fi nd out about our highly visible and cost effective sponsor and partner opportunities guaranteed to elevate your brand above your competitors. Only a limited number available.
Stand rates Space only* Shell scheme*
3m x 3m = 9m2 (2 sides open) $4,965 $5,640
6m x 3m = 18m2 (2 sides open) $9,285 $10,635
6m x 3m = 18m2 (3 sides open) $9,340 $10,690
6m x 6m = 36m2 (3 sides open) $17,980 N/A
6m x 6m = 36m2 (4 sides open) $18,090 N/A
9m x 6m = 54m2 (4 sides open) $26,730 N/A
Additional stand size options are available. *Prices listed exclude GST
Prices listed include PL insurance, marketing package and corner loading (where applicable). Shell scheme stand packages also includes carpet, walling, lighting and name board.
HOW TO GET INVOLVED Total Facilities 2018 offers a number of high profi le exhibiting and sponsorship opportunities. Exhibit at this leading platform to meet your sales and marketing objectives and engage in face-to-face interaction with the nation’s most infl uential audience of facilities leaders.
CONTACT THE TEAMANDREW LAWSON
Event Manager
E: alawson@divcom.net.auP: +61 (0)3 9261 4664
JERRIE VISEEvent Sales Executive
E: jvise@divcom.net.auP: +61 (0)3 9261 4518
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