connected commuter mobile entertainment edited

Mobile Entertainment

• High awareness levels of mobile entertainment platforms with 4 in 5 aware of multiple paid for platforms

• 75% of non-users would consider using mobile entertainment platforms on the move

• Almost 9 in 10 commuters see a need for mobile entertainment

• Key reasons include making programming more accessible – allowing them to view content they would previously have missed

• 1 in 10 actually prefer content on the move to watching at home

• Around 1 in 4 commuters have been motivated to upgrade or switch as a result of mobile content

• Content is a stronger influence than cost for commuters when choosing provider

Marketing