conclusion sur l'impact du point de vente dans la decision d'achat
Post on 08-Jul-2015
704 Views
Preview:
DESCRIPTION
Analyse inédite explicitant que l'impact du point de vente dans la décision d'achat ne serait que de 9% (en tous cas du point de vue de la marque suggérée).
TRANSCRIPT
Ready
to go
shopping ?
In a few
words…
Shopping process is speeding up…
ISDR (Popai) : let’s put it in the right perspective !
based on a majority of unplanned purchases
NET ISDR
based on brand’s choice in store
planned or unplanned : people choose « at home » !
no matter the type of product (A-brand or not)
FMCG sector is a more important factor
Creating a preference for the brand
is fundamental !
Conclusions
top related