concept of core marketing

CONCEPT OF CORE MARKETING

A POWERPOINT PRESENTATION BY

DEBANGITA GHOSHCHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY(CBIT), HYDERABAD

SO, HOW IS MARKETING POSSIBLE?

ITS BECAUSE OF NEEDS,WANTS AND DEMANDS..

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BASIC HUMAN REQIREMENTS SUCH AS AIR,FOOD,WATER ARE TERMED AS

NEEDS

WANTS NEEDS BECOME WANTS WHEN DIRECTED TO SPECIFIC OBJECT

WANTS FOR SPECIFIC PRODUCTS BACKED BY AN ABILITY TO PAY

DEMANDS

MARKETERS DON’T CREATE NEEDS THEY FULFILL THE DEMANDS

TARGET MARKETS

THE MARKET CONSISTS OF DIFFERENT BUYERS. SO MARGETS ARE DIVIDED INTO SEGMENTS

THIS IS DONE BY EXAMINING-DEMOGRAPHICPSYCHOGRAPHIC BEHAVIORIAL

DIFFERENCES AMONG BUYERS..

FOR EXAMPLE SOFT DRINKS,

I LIKE ORANGE U MIGHT LIKE COLA HENCE MARKETERS BRING DIFFERENT RANGES OF PRODUCTS

BRAND AND OFFERINGS

A SET OF BENEFITS THAT SATSFY THE NEEDS COME UNDER A SAME BANNER CALLED “BRAND”

BRAND IS AN OFFERING FROM A KNOWN SOURCE

MOUTHWATERING EH?

This brand brings beverages, pizza, self service and home delivery too.

Different buyers prefer different taste and toppings

Value and Satisfaction

A combination of quality, service and price(qsp) that means the most to the buyer is value

Satisfaction reflects a persons judgment on the product

MARKETING CHANNELS

COMMUNICATION CHANNELS :

POSTERS CDs Newspapers Magazines Audiotapes Television Telephone Internet

Distribution channels

Service channels

Distributers

Wholesalers

Retailers

Warehouses

Transportation companies

Banks

Supply chain

Raw materials

factory

packaging

export

Import(market)

Final buyers

Final product

COMPETITION AND RIVALRY

COMPANIES HAVE TO FIGHT BATTLE IN SATISFYING A BUYER

THUS PRODUCTS NEED STRATERGIES AND PLANNING TO WIN THE MARKET

MARKETING ENVIRONMENT

TASK ENVIRONMENT BROAD ENVIRONMENT SUPPLIER DEMOGRAPHIC ECONOMIC DISTRIBUTORS SOCIO-CULTURAL

NATURAL TECHNOLOGICAL

DEALER POLITICAL-LEGAL

THANK YOU