competitor analysis summary presentation

Post on 31-May-2015

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After a review of 55 websites deemed 'comparative' to the database driven government health site that our client is redesigning - this was the summary presentation

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Competitor AnalysisSummary Presentation

1

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

‘Look and Feel’ & Navigation - themes

2

‘Look and Feel’ & Navigation - themes

3

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://www.gapminder.org

http://www.devinfo.org

‘Look and Feel’ & Navigation - themes

4

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://www.bom.gov.au

http://www.oecd.org/statistics/

‘Look and Feel’ & Navigation - themes

5

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of spacehttp://www.devinfo.org

http://www.google.com.au

‘Look and Feel’ & Navigation - themes

6

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://investa2.dgpreview.com.au/office/portfolio/filtered/location:3/ownership:17/#

http://www.ahw.gov.ab.ca/IHDA_Retrieval/

‘Look and Feel’ & Navigation - themes

7

1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

http://investa2.dgpreview.com.au/office/portfolio/filtered/location:3/ownership:17/#

http://www.ahw.gov.ab.ca/IHDA_Retrieval/

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

Organising Information - themes

8

Organising Information - themes

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

9

http://www.devinfo.org

http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/bocsar_onlinequeries

Organising Information - themes

10

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

http://ec.europa.eu/health/indicators/indicators/

http://www.qantas.com.au/travel/airlines/home/au/en

Organising Information - themes

11

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/

bocsar_onlinequeries

http://www.sbs.com.au/censusexplorer/

http://www.aihw.gov.au/chi/

Organising Information - themes

12

1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

http://www.abs.gov.au/websitedbs/D3310114.nsf/home/First+Visit?opendocument#from-banner=GT

http://www.statcan.gc.ca/start-debut-eng.html

The ‘Search experience’ - themes

13

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

The ‘Search experience’ - themes

14

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

http://www.oecd.org/statistics/

http://www.google.com.au/

http://www.wolfranalpha.com/

The ‘Search experience’ - themes

15

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

http://www.gapminder.org

http://www.health.alberta.ca/health-info/IHDA-Geographic/COPD/incidence-agestandard/atlas.html

The ‘Search experience’ - themes

16

1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs)

2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs)

http://www.myhealthycommunities.gov.au/medicare-local/ml106

Facilitates dynamic browsing well

Facilitates both badly

The ‘Search experience’ - themes

17

Facilitates both well

Facilitates linear searching well

The ‘Search experience’ - themes

18

Facilitates both well

Facilitates linear searching well

Facilitates dynamic browsing well

Facilitates both badly

‘Atlas’ style dataviz portal

Responsive search bar

Links to related information

Content previews in search results

Lots of questions before any results/content returned

Data visualisation - themes

19

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

Data visualisation - themes

20

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://www.sbs.com.au/censusexplorer/

http://www.nhs.uk/Tools/Pages/NHSAtlasofrisk.aspx

Data visualisation - themes

21

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://ec.europa.eu/health/indicators/indicators/

http://www.devinfo.org

Data visualisation - themes

23

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://ec.europa.eu/health/indicators/indicators/

http://www.healthmetricsandevaluation.org/tools/data-visualizations

Data visualisation - themes

24

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

http://www.myhealthycommunities.gov.au/medicare-local/ml106

http://two-n.com/wnyc/

Data visualisation - themes

25

1.Understanding through interaction and customisation

2.Understanding through summary and compare

3.Best aesthetic strategies

4.Generating dynamic visualisations

Use of maps - themes

26

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

Use of maps - themes

27

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

Use of maps - themes

28

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

http://two-n.com/wnyc/

http://www.sbs.com.au/censusexplorer/

Use of maps - themes

29

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

http://www.health.vic.gov.au/healthstatus/interactive/atlas.htm

http://www.publichealth.gov.au/interactive-mapping/

Use of maps - themes

30

1.Familiar map interfaces and conventions

2.Displaying supporting text

3.Interacting with map data layers

http://www.bom.gov.au/australia/meteye/

31

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