competitive intelligence – social media tools and tactics
Post on 28-Nov-2014
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BlueGlass co-founder, Chris Winfield's presentation at Pubcon 2012 in Las Vegas, NV. Online competitive research can reveal a wealth of valuable intelligence about your competion and also about your industry as a whole. Learn what tools he can't live without and how you can best leverage them all!
TRANSCRIPT
http://www.googleguide.com/advanced_operators.html
More Queries (Company Name +)Funding AwardsRevenues ClientsLosses CustomersReviews CompetitorsLawsuit Spam/Scam/Ripoff
2 Simple Steps for Evernote
1) Create a new ‘notebook’ for each competitor2) ‘Clip’ everything relevant you see Optional #3) ‘Share’ notebooks with colleagues so they can add to it as well
http://www.crunchbase.comAPI: http://developer.crunchbase.com/
http://seekingalpha.com/Free registration required
http://ronald.cori.missouri.edu/cori_search/Free registration required
http://www.copyright.gov/adv-search.html
http://www.domaintools.com/monitor/
http://kerrick.github.com/Mostly-Harmless/ (Chrome Extension)
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