competitive brand analysis

Competitive Brand Analysis

Why you chose the brand:J.Crew is an iconic brand that is known for it’s timeless style

What you find most impactful about their identity:Their ability to mix masculine and feminine characteristics.

J.Crew has positioned themselves as an unforgettable brand

What causes/culture about the brand appeals to you:-Enjoys the finer things

-Classic style-Comfort is key

-Mix of country and city

BRAND IDENTITY PROFILE:

lazy sundays

hiking

diy projectsfarmers markets

home decor

eating healthy

high endaccessories

girls night

Competition

-Price Point: Bridge

-Pricing: Lowest - $14.50 (hair accessories)

Highest - $365.00 (wool jacket)

-Availability: BayshoreMayfair

-Price Point: Better

-Pricing: Lowest - $24.50 (sunglasses) Highest - $188 (wool peacoat)

-Availability: Bayshore Mayfair

-Price Point: Better

-Pricing: Lowest - $59.50 (scarf) Highest - $250 (cashmere sweater)

-Availability: Bayshore Mayfair

Shopping Report

Color Stories:

J.Crew - Red, White, BlueMetallics, Neutrals, Army Green

Ann Taylor LOFT - Blue, Purple, Pink/BlushGrey, Green, Beige

Banana Republic - Black, White, Burgundy Khaki, Grey, Green

Trims and Details:

J.Crew - • Textures: wool, leather/lace details• Classics • Romantic/Feminine graphics• Statement jewelry

Ann Taylor LOFT - • Textures: woven, cotton blends• All over abstract prints• Romantic details (lace)• Statement jewelry

Banana Republic - • Textures: wool, leather, suede (details/full)• Printed bottoms, winter florals• Details: zippers (tops and bottoms)• Shoes and Perfume• Statement Jewelry

Fit Analysis

Knits and Tees

• Pop Art Rose Tee

-Onyx Ivory or Ivory(online)-Cotton -Sizes Available

In Store: small(4), medium(1), x-large(1)

Online: x-small - x-large-Broken Sizes: medium - x-large-Differences Between Sizes

X-large seemed “boxier”

Product

x-large

medium

In-Store Online

Customer Comments

Trend Report

Fall 2014: Turtlenecks

Marc by Marc Jacobs Louis Vuitton Calvin Klein

Runway…

Salvatore Ferragamo

CURRENT TREND

Street…

Make it…

Spring 2015: Neck Scarves

Saint Laurent Costume National Paul & Joe Anna Sui

Runway…

FUTURE TREND

Street…

Make it…