competitive analysis of online boarding companies. online shoppin g wak e sn ow ska te clothin g...

Competitive Analysis of online boarding companies.online

shopping

Wake

Snow

Skate

clothing & Eye

Wizard

online commun

ity

Howto/Content rich

1- 10 wish list comments

Ambushboardco.com no yes yes yes no no no 5  

website for brick & morter store; product links are external, lists riding teams

Wakeworld.com no yes no no no yes yes 10   content rich community, no store

buysnow.com yes no yes no yes no no 1   catelog sales

buyskateshoes.com yes no no yes yes no no 1   catelog sales

buywake.com yes yes no no yes no no 1   catelog sales

USAWakeSupply.com yes yes no no no no no 1   catelog sales

the-house.com yes yes yes yes yes no no 1

gift suggestio

nscatelog sales, too many menus, nice product descriptions.

wakeside.com yes yes no no yes no yes no yes

straight to products,good descriptions, CART contents continually visable on right side of window.

Board-related sites tended to be either content-rich or had a generic store front. Wakeside.com offered a continuous view of the shopping cart on the right, as well as offering some blogs and articles.

Wizard suggests the type of board suited for

you

•No flash•Prime real estate is a graphic•Hacker safe designation•Text links at bottom

• real estate is graphic and product selection

Product is accompanied by

product descriptions

•Shopping cart on right•CSS design is liquid•Main real estate is graphic + featured products

Blog and some content