competition dr. muslim suardi, msi., apt. school of pharmacy, faculty of sciences university of...
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COMPETITIONCOMPETITION
Dr. Muslim Suardi, MSi., Apt. Dr. Muslim Suardi, MSi., Apt. School of Pharmacy, Faculty of SciencesSchool of Pharmacy, Faculty of Sciences
University of AndalasUniversity of Andalas
CompetitionCompetition
“A rivalry between companies that sell similar products/services”
TO KNOW YOUR COMPETITIONTO KNOW YOUR COMPETITION
• New business needs new costumers
COMPETITORSCOMPETITORS
To know your competitor
• Products
• Activity
Competitive impactCompetitive impact
“Competing effectively with other business”
TYPES OF COMPETITIONTYPES OF COMPETITION
• Direct competitionThe majority of their profits from the sale of products or services that are the same or similar to those sold by another business
• Indirect competition Competition by business that derive only a small percentage of their profits from the sale of products or services that are the same or similar to those sold by another business
ANALYZING COMPETITIVESANALYZING COMPETITIVES
• STRENGTHS & WEAKNESSES
• Analyzing competitive that have failed
Competitors that have failedCompetitors that have failed
No Names Poor Under capitaliza
tion
Lack of knowledge
Competition
1 Apt A X X X
2 Apt B X X
3 Apt C X X X X
4 Apt D X X X
ANALYZING DIRECT & INDIRECT ANALYZING DIRECT & INDIRECT COMPETITIONCOMPETITION
5 FACTORS MUST BE ANALYZED
• Price
• Location
• Facility
• Type of competition
PRICEPRICE
• Indicate the competition range:
• High, middle, or low (H, M, L)
LOCATIONLOCATION
• Examine quality location
• Better, Worse, or Same (B, W, S)
FACILITYFACILITY
• Is the competitor’s facility:
• Better, worse, or same? (B, W, S)
New Business Strengths & New Business Strengths & WeaknessesWeaknesses
• Strengths
• Weaknesses:
• How I will overcome this:
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