comparison of charlottesville tomorrow's newsletter changes
Post on 08-May-2015
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EXHIBIT A:Newsletter
beforereader survey
The feedback from our readers on the newsletter broke out into two main categories.
AESTHETIC
• Include maps, diagrams, and pictures as much as possible.
• Modernize the look & feel.• New template• Less cluttered• Less dense• More images• Too busy. Cleaner look would be more inviting to read.
CONTENT
• Let us get to know the people who contribute more.• Shorter, more concise.• The emails are walls of text I don’t understand.
EXHIBIT B:Newsletter
afterreader survey
• Intro paragraph summarizes content and provides a personal touch
• More use of images
• Staff photo shares who we are with our readers
• Reader comment is prominently featured
• Cleaned up the template, modernized the look & feel
• Shortened the article summaries
Since the Redesign:
• Our open rate has increased 25%; the average is 28%
• Our click-through rate has increased 32%; the average is 10%
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