compare glycodin and honitus commercials
Post on 05-Dec-2014
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Honitus Vs Glycodin.
Tushar Shinde.Nikita Patil.Nikhilesh Deshpande.
PROS AND CONS OF HONITUS
Pros: Advertisement revolves
around the superior taste & relief attributes of Honitus cough drops
The advertisement connects with the entire family.
Conveys quick relief from cough with an pleasant taste and no side effects
Details of content is given in the add.
Cons: Kind off regular add which
involves a family Creativity is missing in
this add Not so attractive for
customer
PROS AND CONS OF GLYCODIN
Pros: Instant relief from cough-
remains the main proposition of the ad with a generous dose of humour.
This creates interest in the people to see whole ad which automatically lead to high demand.
The advertisement connects with the entire generation.
Ad has a Religious feel.
Hence we feel Dabur Honitus is not good ad
Cons: Detail of content in syrup
is not given.
Honitus ad can be presented in the following way :-
Scene 1:
Little Girl suffering from cough, not ready to take syrup.
Scene 2: Mother narrating fairy
tale to her daughter at night.
Scene 3: Story play : There was princess coughing all
night and not taking Cough syrup.
Scene 4:
On the way princess finds a frog in trouble.
Scene 4:
One day princess and her friends reach a forest while playing.
Scene 4:
Suddenly the frog turns in to HONITUS cough syrup bottle, she drinks some syrup and gets relief from coughing.
Scene 4:
Moral:
Daughter drinks the cough and sleeps with relief from cough.
Scene 4:
Princess saves and kiss the frog.
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