company presentation: asus

Company PresentationYi-Ting Hung

04/11/2012

Product Tablets All-in-one PCs Desktops Display Notebooks PC Components

Graphic Cards Motherboards

Financial Market capitalization: $5.36 B Revenue: $19.07 B Employees: 113,324

History 1990

Founded TH Tung, Ted Hsu, Wayne Hsieh, MT Liao

2007 Corporate Restructuring Eee PC

2008 Split into three companies: ASUSTek, Pegatron,

Unihan

Story Origin of the Name “ASUS”

Comes from the last four letters of Pegasus On the world's highest peak At the ends of the earth The No. 1 Motherboard Manufacturer in the

World almost a 40% market share of the motherboard

business

What’s Hot Transformer Prime - Paired and Primed to

Perfection 4.0 Ice Cream Sandwich Eee Pad Transformer Docking Keyboard =>

Notebook NVIDIA® Tegra® 3 Quad-core CPU Light weight and Ultra-slim (0.15 lb lighter than

the new ipad)

What’s Hot ASUS PadFone – Phone &Pad, Expand your

world Smartphone Tablet Notebook Release on April 20th 2012

Secret Sauce The ASUS winning formula:

Winning = Marketing (Quality, Speed, Innovation, Service)/Cost

Competition Notebook/Tablets

Acer Apple Dell Hewlett-Packard Lenovo Toshiba

Motherboard EVGA Gigabyte Intel

Provision No1. Android Phone and Tablet ? Increase visibility

Sponsor major sport events Celebrity branding

Strengthen brand image

Questions?