communityof practices
Post on 09-May-2015
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Keegan Superville | Li Miao | Marie Leborgne
Communities of Practice:The Organizational Frontier
Managing Business & Innovation Networks
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice What is it?
A community of practices is a
“group of people informally bound together by sharing
expertise and passion for a joint-venture”
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice
Through History
…In the Middle Ages…
Medieval guilds
Gathering group of tradesmen or
craftsmen engaged in the same occupation
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice
Through History
… Nowadays…
Community of Practices
Gathering people from a same
company, a same industry or simply
sharing a same interests
Keegan Superville | Li Miao | Marie Leborgne
What’s the purpose?
Who belongs?
What holds it together?
How long does it last?
Community of Practice
Formal work group
Project team
Informal Network
To develop members’ capabilities, to build
and exchange knowledge
To deliver a product or service
To accomplish a task
To collect and pass on business information
Members who select themselves
Everyone who reports to the
group’s manager
Employees assigned by senior
management
Friends and business
acquaintances
Passion, commitment, and identification with
the group’s expertise
Job requirements and common goals
The project’s milestones and
goals
Mutual needs
As long as there is an interest in
maintaining the group
Until the next generation
Until the project has been completed
As long as people have a reason to
connect
Community of Practice
A group of people …who share a similar change…who interact regularly learn from and with each other
….Improve their ability to address their challenges
Communities of practice
A Snapshot Comparison
Keegan Superville | Li Miao | Marie Leborgne
Drive strategy
Start new lines of business
Solve problems quickly
Develop professional skills
Transfer best practices
Recruit and retain talent
Communities of practice
in Action
Keegan Superville | Li Miao | Marie Leborgne
Two main constructs for a community of practice:• Co-created content• Co-created community
Not just a framework for delivering status quo but rather a vehicle of systemic change; a situated learning environment
focused on co-ownership. The members of the community start to evolve and develop shared norms.
Communities of practice
Keegan Superville | Li Miao | Marie Leborgne
Communities of practiceIdentification
Informal networks of
people
Challenge & problems domain
Informal networks of
people
Challenge & problems domain
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice
Provide
•Legitimacy
•Official sponsor
• support of specific ways
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice
Untraditional Measurement
By collecting the stories systematically
Collect stories
Clarify how much did CoP help.
Measuring the value of CoP
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice
Danone Social Innovation Lab
From Danone’s internal and external networks
Community of practices generating through:2 days of workshopsFollow-up by web-conferences, e-mails, Danone’s social network
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice
Danone Social Innovation Lab
1. Micro farming community2. Proximity distribution3. Waste collection &
valorisation4. Toward bio-energy5. Carbon for development
6. Food waste limitation7. Nutrition for all8. Market for all9. Health community education10. Danoners Health
Keegan Superville | Li Miao | Marie Leborgne
Communities of practice
Danone Social Innovation Lab
Keegan Superville | Li Miao | Marie Leborgne
Thank you !!
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