community telephone survey public preferences and behaviors prepared for city of west linn february...
Post on 12-Jan-2016
213 Views
Preview:
TRANSCRIPT
Community Telephone SurveyPublic Preferences and Behaviors
PREPARED FORCity of West Linn
February 2014
www.dhmresearch.com
Survey Methodology
• Telephone survey of 300 residents (ages 18+)o Separate online survey conducted of City residents (N=357)
• Conducted December 13-18, 2013
• Past surveys in 2008/2010/2012
• Averaged 15 minutes in length
• Quotas were set for age and gender to ensure representative sample
• Quality control measures including callbacks and validations
• Land line and cell numbers incorporated
• Margin of error +/- 5.7%, at 95% confidence level
2DHM Research | City of West Linn, Dec. 2013
KEY FINDINGS
Residents continue to feel that the City of West Linn is a good place to live: mean of 8.4 on a 0-10 scale.
4DHM Research | City of West Linn, Dec. 2013
2013 2012 2010 20080%
20%
40%
60%
80%
100%
85% 85%80% 78%
Rating of West LinnTop Box (8+9+10) Mean Score
on 0-10 Scale: 8.4
Residents feel that the City of West Linn does a quality job communicating with the public: 76% were very/somewhat satisfied.
5DHM Research | City of West Linn, Dec. 2013
Very satisfied18%
Somewhat satisfied58%
Not too satisfied11%
Not at all satisfied7%
DK6%
Satisfaction Rating for City Communications
Very/Somewhat Satis-fied:
Age18-34: 87%35-54: 80%55+: 65%
EthnicityNon-White: 87%
White: 74%
A majority of residents rated the City positively on a number of aspects of its communications efforts, particularly advertising events and providing opportunities for public input.
6DHM Research | City of West Linn, Dec. 2013
Explaining what decisions can be influenced by the public
Explaining how community feedback will be used in decision-making
Listening to community input
Explaining the goals of events, programs, and community meetings
Providing opportunities for community members to share their input
Advertising events, programs, and community meetings
0% 20% 40% 60% 80% 100%
6%
4%
12%
13%
15%
26%
42%
51%
47%
52%
55%
51%
27%
25%
19%
20%
17%
18%
11%
10%
7%
5%
13%
10%
15%
11%
8%
3%
Grading Aspects of City Communications
Very good Good Poor Very poor DK
Visitation of the City’s website is high among residents. This is also the top source that residents use to get information about the City, a shift from 2012.
7DHM Research | City of West Linn, Dec. 2013
Yes64%
No36%
Visited the City's Website in Last 12 Months?
What sources do you use to get information about the City (open)? • City website (39%)• West Linn Tidings (26%)• Newspaper ads (23%)• City paper newsletter
(included with utility bill) (12%)
• Word of mouth (12%)
Nine in ten of those who had visited the City’s website rated it positively, with more than 80% of all demographic groups saying it was very good or good.
8DHM Research | City of West Linn, Dec. 2013
Don't know
Very poor
Poor
Good
Very good
0% 20% 40% 60% 80% 100%
5%
2%
4%
71%
18%
Rating of City of West Linn Website
When prioritizing a list of 15 methods for communicating with the public that the City could allocate time and money for, residents preferred requested email notices and the City website.
9DHM Research | City of West Linn, Dec. 2013
Utility bill inserts
City newsletter mailed to every address in city
Open houses or public meetings
Neighborhood Associations
Newspaper articles
City website
Email notices to residents who sign up with City
0.0 2.0 4.0 6.0 8.0 10.0
5.6
5.9
6
6
6.3
6.9
7.2
Top Methods Used to Inform Citizens (0-10 Scale) Top Box(8+9+10)
53%
46%
34%
29%
28%
38%
35%
Two-thirds of West Linn residents use social media, similar to 2012 (63%). One-fourth of those users are connected with the City.
10DHM Research | City of West Linn, Dec. 2013
Do you use social media? (N=300)
Are you connected with the City on social media? (N=192)
0%
20%
40%
60%
80%
100%
64%
26%35%
71%
1% 3%
Social Media Use and Connection with the City
Yes No DK
One-fourth of residents had attended a public meeting in the last year, little changed from 2012, with those who had attended rating their experience positively.
11DHM Research | City of West Linn, Dec. 2013
Yes23%
No77%
DK1%
Public Meeting Attendance in Last 12 Months(City Council, Neighborhood Association, etc.)
Highest Attendance Rate:
Ages 55+: 31%
Experience Rating:Very/Somewhat
Positive Experience: 63%
Ari Wubbold Associate
awubbold@dhmresearch.com(503) 220-0575
www.dhmresearch.com
@DHMresearch
facebook.com/dhmresearch
top related