community media 2.0: the challenge of convergence

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A presentation overview of the challenges facing community media in an age of convergence.

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Community Media 2.0Community Media 2.0

The challenges of convergence

Presentation to Media Literacy CORCOM 130

Wednesday - November 19, 2008

My Contact InfoMy Contact Info

Felicia M. Sullivanfelicia.sullivan@umb.edu

http://www.feliciasullivan.net

New TechnologiesNew Technologies

• Web 2.0 - called the semantic, participatory and / or read/write web• Allow for distributed contribution• Have features that allow for easy sharing• Often are open at the software or platform

level• One tool linking / integrating with another

Links to Community MediaLinks to Community Media

Links to Community MediaLinks to Community Media

• Accessible & low-cost

Links to Community MediaLinks to Community Media

• Accessible & low-cost

• Need for education & training

Links to Community MediaLinks to Community Media

• Accessible & low-cost

• Need for education & training

• Enable broad communication

Links to Community MediaLinks to Community Media

• Accessible & low-cost

• Need for education & training

• Enable broad communication

• Ideal for niche, local or fringe communities

Links to Community MediaLinks to Community Media

• Accessible & low-cost

• Need for education & training

• Enable broad communication

• Ideal for niche, local or fringe communities

• Compatible with free speech agenda

Links to Community MediaLinks to Community Media

• Accessible & low-cost

• Need for education & training

• Enable broad communication

• Ideal for niche, local or fringe communities

• Compatible with free speech agenda

• Dependent on telecommunications infrastructure

Links to Community MediaLinks to Community Media

• Accessible & low-cost

• Need for education & training

• Enable broad communication

• Ideal for niche, local or fringe communities

• Compatible with free speech agenda

• Dependent on telecommunications infrastructure

• User is Producer

Disconnects Disconnects

Most of the disconnects have to do with the nature of the technology rather than organizational processes of Community Media

Disconnects Disconnects

• Time-based / analogue processes

Disconnects Disconnects

• Time-based / analogue processes

• Structured / programmed

Disconnects Disconnects

• Time-based / analogue processes

• Structured / programmed

• Environment of scarcity

Disconnects Disconnects

• Time-based / analogue processes

• Structured / programmed

• Environment of scarcity

• System of gatekeepers

Disconnects Disconnects

• Time-based / analogue processes

• Structured / programmed

• Environment of scarcity

• System of gatekeepers

• Many-to-many not one-to-many

Challenges for Community Media

Challenges for Community Media

Challenges for Community Media

Challenges for Community Media

• Need for web 2.0 skills & online community expertise

Challenges for Community Media

Challenges for Community Media

• Need for web 2.0 skills & online community expertise• Building it is not enough

Challenges for Community Media

Challenges for Community Media

• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or

gatekeeper

Challenges for Community Media

Challenges for Community Media

• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or

gatekeeper

• Bandwidth is critical

Challenges for Community Media

Challenges for Community Media

• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or

gatekeeper

• Bandwidth is critical

• Not as many computers as TV - important to address the digital divide in our communities

Challenges for Community Media

Challenges for Community Media

• Need for web 2.0 skills & online community expertise• Building it is not enough• Need to think like host or facilitator, not like a producer or

gatekeeper

• Bandwidth is critical

• Not as many computers as TV - important to address the digital divide in our communities

• Resistance to learning new technologies

Opportunities for Community MediaOpportunities for Community Media

Opportunities for Community MediaOpportunities for Community Media

• Build on educator / knowledge broker role

Opportunities for Community MediaOpportunities for Community Media

• Build on educator / knowledge broker role

• Guide to community content / audience broker

Opportunities for Community MediaOpportunities for Community Media

• Build on educator / knowledge broker role

• Guide to community content / audience broker

• Convenor / catalyst / advocate

Opportunities for Community MediaOpportunities for Community Media

• Build on educator / knowledge broker role

• Guide to community content / audience broker

• Convenor / catalyst / advocate

• Cultural facilitator / preservationist

Opportunities for Community MediaOpportunities for Community Media

• Build on educator / knowledge broker role

• Guide to community content / audience broker

• Convenor / catalyst / advocate

• Cultural facilitator / preservationist

• Community communication (not just media)

Become An Open Source Organization

Become An Open Source Organization• Ellie Renni an Austrialian scholar

promotes the idea of community media organizations in the age of convergence become “open source organizations”

Reference:Community Media in Prosumer Erahttp://www.cbonline.org.au/3cmedia/3c_issue3/BarryERennie.pdf

Become An Open Source Organization

Become An Open Source Organization• Ellie Renni, an Australian scholar,

promotes the idea of community media organizations in the age of convergence become “open source organizations” drawing from the open source software movement.

Reference:Community Media in Prosumer Erahttp://www.cbonline.org.au/3cmedia/3c_issue3/BarryERennie.pdf

Become An Open Source Organization

Become An Open Source Organization

• Open platforms and processes

• Governance is open, inclusive and transparent

• Take / make / share – innovations disseminate rapidly

• Commonwealth – no one owns / all own

Open source organizations include many and create a shared cultural space through:

Strategies forCommunity Media

Strategies forCommunity Media

• Promotional Website

Strategies for Community Media

Strategies for Community Media

• Promotional Website

• Content Distribution

Strategies for Community Media

Strategies for Community Media

• Promotional Website

• Content Distribution

• Group Collaboration

Strategies for Community Media

Strategies for Community Media

• Promotional Website

• Content Distribution

• Group Collaboration

• Community Building

Some ExamplesSome Examples

• Cambridge Community Televisionhttp://cctvcambridge.org

• Denver Open Mediahttp://www.denveropenmedia.org/

• 100 Second Film Festivalhttp://100seconds.org/

• SYN: Student Youth Networkhttp://syn.org.au/

• National Youth Media Exchange Networkhttp://www.nymapexchange.net/

Questions / DiscussionQuestions / Discussion

My Contact InfoMy Contact Info

Felicia M. SullivanFelicia.sullivan@umb.edu

http://www.feliciasullivan.net

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