communications trends in advertising and marketing
Post on 05-Dec-2014
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DESCRIPTION
A deck that I presented to the IMM Conference in 2013
TRANSCRIPT
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RECRUITMENT
BRAND LOVE
CONTENT
ALIGNED TO
PASSIONS/LIFESTYLE
‘COMMUNITIES’
HOW
AWARENESS
CLOSE TO TRIAL
OPPORTUNITY
USAGE-BASED
CONTEXT
“PHYSICAL”
PLAYGROUND
WHERE
(PHYSICAL)
“DIGITAL”
PLAYGROUND
WHEN
(TIME)
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