communication generation technological innovations changing the world: social media under...

Communication Generation

Technological Innovations Changing the World: Social Media

Under

Constructio

n!

Innovation Development Process

1

•Development Process

•Need/Research /Development

2

•Decision Process

•Timeline

3

•Adoption

•S-Curve

4

•Attributes

5

•Critical Mass

Need/Research/Development/Marketing

Technological Innovations

• Re-engineering the workforce of the future▫Effecting the nature and

characteristics of the workforce

▫Increasing level of productivity▫Creating concern over:

Continued U.S. leadership in science and technology and

Fear of dwindling labor pool Concern about size and

adequacy of U.S. scientific, technical, engineering and mathematics workforce

Research… Social Media•Social networking sites…

▫Starting point is the individual or group▫Shares information and resources that are

originally developed for themselves•Individual develops and modifies

▫Makes tool available for others to use

Innovation Decision Process Timeline

•Knowledge Stage

•Persuasion Stage

•Decision Stage

•Implementation Stage

•Confirmation Stage

Knowledge

•Developed need•How will it work•Compatible with values and beliefs•Compatible with needs•Compatible with previously introduced

ideas

Persuasion

•Hypothetically speaking…•Imagine (create scenario)•Attitudes•Innovation evaluation•Cues-to-action

Decision

•Probationary basis•Small scale trial•Demonstration

Implementation

•Put it to the test•Technical assistance•Reinvention

▫Adopting packages•Institutionalized

Confirmation

•Recognition of benefits•Integration

▫Supportive messages ▫Supportive activities to maintain adoption

•Promotion

Adoption Relative Advantage

•Individual optional innovation decision▫Smaller unit of decision makers

•Economic profitability•Low initial costs•Decrease in discomfort•Social prestige•Saving of time and effort•Immediacy of reward

Rate of Adoption

Adopt

Time

Consequences

S-Curve

Attributes

•Strategies•Perceived Attributes•Key Innovators

▫Innovators: Heat seekers▫Early Adopters: Role models▫Early Majority: Not the first nor the last▫Late Majority: Show me the proof▫Laggards: This too shall pass

4 Steps to Critical Mass

•Look for organizational champions•Individual’s perceptions of innovation•Target innovative groups•Incentives for early adopters

Change Agents

•7 roles of change agent▫Develop Need▫Establish information exchange

relationship▫Diagnose problems▫Create intent to change client▫Translate intent into action▫Stabilize adoption & prevent

discontinuance ▫Achieve terminal relationship

Organizational Innovation Process

Agenda Setting Matching Redefining Clarifying Routinizing

Decentralized Approach/Diffusion Network

EDU Team Specialist/ Principals

Lead Tech

Teachers

Classroom

Teachers

Considerations

•Persuade

Education Paradigm