communicating in the age of national security

Bob CrawshawMay 2014

traditional media landscape

business model is broken

newsrooms shrink

growth of online papers

channels morph & merge

is the media biased?

?

growth in online papers

single issue reporting

enter social media

83% have internet access

77% have broadband access

social media

media habits are changing

how governments respond

Ack: Craig Thomler: Oct 2013

trends impacting national security

customisation

data

privacy

imagery

content & coordination

customising the consumer

data drives conversations

privacy - who controls the data?

rising power of imagery

managing content

implications for citizens

i-democracy

I am the audience of one

death of the expert

privacy? what privacy?

implications for public servants

keeping up with the leader

changing public mindset

use your data and imagery

multi-channel conversations now mandatory

have a continuous dialogue

cutting comms teams is high risk

implications for agencies

Commitment

Content

Resources

CCR

effective national security comms

your choice

their choice

contact

@bobcraw

bobcraw@webone.com.au

0401 063 387