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Build · Compete · Grow

COMMERCIAL DRONE ADOPTION

An overview of where we are today and expected evolution

January 2019

IPSOS PEEL HONG KONG

2019-07-03

Build · Compete · Growconsulting.bc@ipsos.com2

Intel Drone Light ShowsWorld record for most drones flown simultaneously – 1,500

Build · Compete · Growconsulting.bc@ipsos.com3

Nano Drones - Black Hornet

Length 16 cmRotor span 12.3 cmLess than 33 gramsMaximum speed 6 m/sEndurance up to 25 minutesThermal camerasRange – 2 km digital datalinkGPS guidedLive video

Build · Compete · Growconsulting.bc@ipsos.com4

While drones are on their way to becoming mainstream, legislation and infrastructure are critical bottlenecks

COMMERCIAL DRONE ADOPTION DEVELOPMENT

Photo / Video

Sports

Real Estate

Construction

Cinematography

Structural Inspection

Surveying

Precision Agriculture

Mapping / Imaging

First Responders

VLOS BVLOS

Search and Rescue

Package Delivery

Linear Inspection

Fish and Game

Border Patrol

Surveillance

Dusting / Spraying / Seeding

Current Environment Future Potential

Build · Compete · Growconsulting.bc@ipsos.com5

3.2

10.45

2.6

13.55

2017 2018 2019f 2020f 2021f

Global Commercial Drone Market Value

Global Commercial Drone Data Services and Analytics Market Value

Global commercial drone data and analytics market value will surpass the drone hardware market value in 2019

GLOBAL COMMERCIAL DRONE MARKET VALUE

USD Billions

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Asia Pacific will witness the highest growth compared to other continents and be the 2nd largest market by 2021

GLOBAL COMMERCIAL DRONE MARKET VALUE

2017 2021f

North America APAC Europe Rest of World

40%

29%

20%

11%

North America APAC Europe Rest of World

CAGR2017-2021

32%

34%

36%

33%

Market Share 2021

Sources: Technavio, Grand View Research, BIS Research, DRONEII, Ipsos Business Consulting Analysis

CAGR

34%

3.2

USD Billions

10.5

Build · Compete · Growconsulting.bc@ipsos.com7

B2B segments will overtake the consumer segment as the largest segments in the mid-term

GLOBAL COMMERCIAL DRONE END-USER SEGMENT MARKET SHARE

Sources: Technavio, Grand View Research, BIS Research, DRONEII, Ipsos Business Consulting Analysis

31%

24%17%

9%

5%

4%

4%3%

2% 1%

Hobbyist

Infrastructure

Agriculture

Oil and Gas

Media and Entertainment

Mining

Telecommunication

Transport

Insurance

Environmental

Market Share 2021

Build · Compete · Growconsulting.bc@ipsos.com8

At CAGR 55% Asia Pacific will enjoy the highest growth in in data services and analytics

GLOBAL COMMERCIAL DRONE DATA SERVICES AND ANALYTICS MARKET VALUE

2017 2021f

North America APAC Europe Rest of World

39%

20%

33%

8%

North America APAC Europe Rest of World

CAGR2017-2021

47%

51%

55%

49%

Market Share 2021

Sources: Technavio, Grand View Research, BIS Research, DRONEII, Ipsos Business Consulting Analysis

2.6

13.5

USD BillionsCAGR

52%

Build · Compete · Growconsulting.bc@ipsos.com9

Construction and agriculture are the dominant segments for data services and analytics

GLOBAL COMMERCIAL DRONE DATA SERVICES AND ANALYTICS END-USER SEGMENT MARKET SHARE

35%

30%

18%

6%

5%6%

Construction

Agriculture

Utility

Mining

Real Estate

Others

Market Share 2021

Sources: Technavio, Grand View Research, BIS Research, DRONEII, Ipsos Business Consulting Analysis

Build · Compete · Growconsulting.bc@ipsos.com10

People’s Insurance Company of China (PICC), ChinaCASE STUDY: AUTO-INSURANCE

• The 2015 Tianjin chemical explosions left a 100 meter explosion crater in warehouse and storage area

• PICC used drones and satellite imaging to determine number of vehicles destroyed and total losses for Volkswagen in the 2015 Tianjin chemical explosions

• Drones were cost effective, provided high resolution imagery, and could avoid visual obstruction to perform loss assessments

Build · Compete · Growconsulting.bc@ipsos.com11

EVOLUTION BEYOND 2021

VLOS BVLOS

Current Environment Evolution

Autonomous BVLOS

Source: Airbus

Aircraft will talk to different digital systems which will coordinate with each other

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EVOLUTION BEYOND 2021 DELIVERY ON DEMAND

Solving the scalability problem - Scalability is the critical barrier for the drone economy

Humans In the Loop

One pilot per drone → 1:1

Humans Off the Loop

One human for multiple drones – one to many → 1:50 max

Companies with UAV Pilot Programs

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Source: Airbus

EVOLUTION BEYOND 2021 URBAN AIR MOBILITY

Source: Volocopter

14 Build · Compete · Grow

About the SpeakerAs Head of Hong Kong, Markus is responsible for leading and managing research and consulting projects in Hong Kong, across China as well as other countries in Asia Pacific. These studies cover market and competitor analysis, full market entry strategy development, industry benchmarking analysis and best practices development.

Markus leads the Ipsos Business Consulting Drone Center of Excellence which focuses on mapping out the drone manufacturing value chain and understanding the impact of drone adoption across industries.

Markus is also an Adviser to the Board of Directors of PericulumLabs, a start-up from Canada which is pioneering advanced artificial intelligence technologies enabling organizations to optimize complex and high-risk decision-making. Periculum Lab’s core focus is the decision intelligence for the operation and management of autonomous drone fleets.

Markus SCHERER Drone Center of Excellence – Lead

markus.scherer@ipsos.com+852 2839 0647

CONTACT US

GREATER CHINA

BEIJING12th Floor, Union PlazaNo. 20 Chao Wai AvenueChaoyang District, 100020Beijing, ChinaE. china.bc@ipsos.comT. 86 (10) 5219 8899

SHANGHAI31/F Westgate Mall1038 West Nanjing Road 200041Shanghai, ChinaE. china.bc@ipsos.comT. 86 (21) 2231 9988

WUHAN10F HongKong & Macao Center118JiangHan RoadHanKou Wuhan, 430014Wuhan, ChinaE. china.bc@ipsos.comT. 86 (27) 5988 5888

HONG KONG6/F China Life Centre Tower A One HarbourCate 18 Hung Luen RoadHung HomHong KongE. hongkong.bc@ipsos.comT. 852 3766 2288

INDIA

MUMBAILotus Corporate Park1701, 17th Floor, F WingOff Western Express HighwayGoregoan (E), Mumbai – 400063, IndiaE. india.bc@ipsos.comT. 91 (22) 6620 8000

GURGAON801, 8th Floor, Vipul Square B-Block, Sushant Lok, Part-1Gurgaon – 122016, HaryanaE. india.bc@ipsos.comT. 91 (12) 4469 2400

INDONESIA

6th Fl. Mega Plaza, H.R. Rasuna Said, Jakarta 12920,IndonesiaE. indonesia.bc@ipsos.comT. 62 (21) 5296 4388

JAPAN

Hulic Kamiyacho Building4-3-13, ToranomonMinato-ku, 105-0001Tokyo, JapanE. japan.bc@ipsos.comT. 81 (3) 6867 8001

KENYA

Acorn House97 James Gichuru Road LavingtonP.O. Box 6823000200 City SquareNairobi, KenyaE. africa.bc@ipsos.comT. 254 (20) 386 2721-33

MALAYSIA

23rd Floor, Centrepoint North,MidValley City,Lingkaran Syed Putra,

59200 Kuala LumpurE. malaysia.bc@ipsos.comT. 6 (03) 2289 3000

NIGERIA

Block A, Obi Village Opposite Forte OilMM2 Airport Road, IkejaLagos, NigeriaE. africa.bc@ipsos.comT. 234 (806) 629 9805

PHILIPPINES

1401-B, One Corporate CentreJulia Vargas cor. Meralco AveOrtigas Center, Pasig City, 1605Metro Manila, PhilippinesE. philippines.bc@ipsos.comT. 63 (2) 633 3997

SINGAPORE

3 Killiney Road #05-01Winsland House I, S239519SingaporeE. singapore.bc@ipsos.comT. 65 6333 1511

SOUTH AFRICA

Wrigley Field The Campus 57 Sloane Street BryanstonJohannesburg, South AfricaE. africa.bc@ipsos.comT. 27 (11) 709 7800

SOUTH KOREA

12th Floor, Korea EconomicDaily Building, 463 Cheongpa-RoJung-Gu 100-791Seoul, South KoreaE. korea.bc@ipsos.comT. 82 (2) 6464 5100

THAILAND

19th Floor Empire Tower, 1South Sathorn Road YannawaSathorn Bangkok, 10120ThailandE. thailand.bc@ipsos.comT. 66 (2) 088 0100

UAE

4th Floor, Office No 403Al Thuraya Tower 1P.O. Box 500611Dubai Media City, UAEE. uae.bc@ipsos.comT. 971 (4) 4408 980

UK

3 Thomas More SquareLondon E1 1YW United KingdomE. europe.bc@ipsos.comT. 44 (20) 3059 5000

USA

Time & Life Building1271 Avenue of the Americas15th FloorNew York, NY10020United States of AmericaE. us.bc@ipsos.comT. 1 (212) 265 3200

VIETNAM

Level 9A, Nam A Bank Tower201-203 CMT8 Street, Ward 4District 3HCMC, VietnamE. vietnam.bc@ipsos.comT. 84 (8) 3832 9820

www.ipsosconsulting.com

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