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Post on 26-Jan-2015
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CASE STUDY: EVENTS (TWITTER, MEETUP.COM)
Matthew Bavosa – Comm352
Background
Online events founded in about 2001 with Meetup.com – Scott Heiferman, Matt Meeker, Peter Kamali
Twitter launched in 2006, Twitter events Others like Discovery and Comedy
Central, ESPN
Meetup.com
World’s largest network of local groups 2,000 groups Meetup's mission is to revitalize local
community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.
Meetup.com
Online events for education Twitter networking Television programs – viewer interaction
Tweetups
Student Chats
Network events
Live chats during new episodes
Strengths/Opportunities
Increase user interaction Viewers feel more connected Free and easy to use Educational tool New way to meet
Weaknesses/Threats
Disorganized and random Threat of strangers/negative content Requires constant internet use Lots of small competitors/opinions
References
http://www.meetup.com/ http://twitter.com/ http://dsc.discovery.com/fansites/
dirtyjobs/fan-chat/#mkcpgn=twdsc1 http://www.tweetmyevents.com/
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