coming trends in social gaming - 6waves

Private and Confidential

“Coming Trends in Social Gaming””

Sept 2011

Sociality rocks!

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Introduction to 6waves

From game developer to publisher

StartedAs

Developer

Switched To

Publishing

Funded By

Insight

Merged with

Lolapps

Funded By

Nexon

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Agenda

GamesBrandingPaymentMonetizationFacebook usersCross platform

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Games

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A Crowded Space…

Social game developers enter Facebook platform from :

declining social networks (Myspace, Orkut, ect..)traditional browser game developers (Nexon,

Game Duell, ect..)

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From Subscription To Free-to-play

Casual games “Hiden object” and “connect 3” games

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Hardcore games

MMO games3D Unity Platform games

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Branding

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Brands Matter!

DifferentiateLeverage existing fan baseBoost payrate and Monetization

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• Brad Paisley: 2 Million fans on Facebook !

Celebrities

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TV Shows

Leverage popular series or TV shows

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Sports

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Branded Virtual Goods

The new monetization frontier….Snoop Dog on Weeworld

Mafia War and Public Enemy

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Payment

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One currency to rule them all..

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Facebook Credit adoption

Pay Rate

Switched to FBC as in-game currencies

Source: 6waves Internal

Significant increase in Pay Rate

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Improved monetization

Launch of prepaid card and gifts cardsInternational reach (My Card)Frictionless Credits Micropayments“Buy with friends”

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Monetization

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MAU vs. Paying Users

MAU (index)Pay Users (index)

Source: 6waves Internal, Q1’11

Increase in Paying Users compensates for MAU decline

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ARPU Trend

ARPU (index)

Source: 6waves Internal, Q1’11

Better games directly impact bottom line

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Social networks market evolution

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Limited growth for mature markets US, UK, FR and TW

Cash Cows

United States

United Kingdom

France Taiwan

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Emerging markets grow both FB user and gamers

Rising stars

Russia Turkey

Saudi Arabia

Brazil

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Platform Convergence

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Convergence Web-Mobile

FB Games go mobileFarmville by ZyngaGarden of time by Playdom

iPhones games move to FBAngry bird

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Project Spartan

“There can be only one”

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Developers Wrap Up

Launch the right game at the right momentUse branding to increase your revenuesLeverage FB payment innovationsLaunch into fast growing marketsThink multiplatform from the start

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GOT GAME?Contact us:

eMail: bd@6waves.com

For more information, check our Website: www.6waves.com