comedy unplugged_time & space marketing

Time & Space Marketing

English Comedy Channel Launch

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Introduction A 24 hour channel dedicated

to English language comedy content with a variety of comedy shows keeping in mind the growing comedy scene in India with a special focus on homegrown artistes

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CUComedy

UnpluggedLaugh Your Way Through

Life

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Business ModelMix of

AdvertisingSubscription

Merchandising Revenues

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ProgrammesSitcoms

Sketch ComedyStand-up Comedy

GagsSpoofs

Comedy News based programmes

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Insights• People want light

entertainment and not content they have to rack their brains on• Explosion in the English

language, with more people understanding the language and being well travelled

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TG• 5 Cities – Delhi, Mumbai,

Bangalore, Hyderabad, Pune across analogue, digital cable, DTH platforms

• M/F SEC A,B 15+ yrs

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Competitors

Comedy Central by Viacom18 in language category

SAB TV in general category

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Differentiation

USPOriginal Indian Comedy Content with no acquired

series from the West

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Marketing Campaign Touch-points

TelevisionPrintOOHGymsCafesSalons

Cinema HallsSocial Media

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Pre - Launch

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Social Media Contest

• Theme Comedy• Topic Could be any…spoofs,

mimicry, stand up comedy…Just make us Laugh

• Make a video and upload it on Youtube

• Then like our FB Page: www.facebook.com/ComedyUnplugged

• Upload the Youtube link on our FB page

• Start garnering likes

GET THEM CRACKING !!

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• A panel of judges shall review the videos and the likes shall also be taken into consideration

• Top 3 winners get to perform at the Youtube Fan Fest in Mumbai next year which will be telecasted exclusively on the channel

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Brand Activations• Special mention of the channel

on AIB and Vir Das shows. Where only a part of the mimic will be enacted with rest to be continued on the channel.

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• Special gags will be played at malls and colleges to divert the traffic to the channel. This offline activation will be a great crowd puller!

Example: At Malhar some surprise gags will be played and then there will be one dedicated session by comedy artists of Comedy Unplugged!

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Brand VisibilityPLAN IS TO

SURPRISE!

• A huge hoarding of an animated face of mimic artist will be put at Juhu, Worli and Marine Drive, where our TG is!

• The channel will be on at all the leading salons and changing rooms of Gold’s Gym.

• There will suddenly be some 10 minutes ‘Comedy Unplugged’ session at famous cafes at all the metros.

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Ads will be put up at various places such as cafes, salons, multiplexes…places which people frequent to garner maximum eye-balls

Print Ads

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Launch

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Launch Day

Panel Discussion

Live Show

After party

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Panel Discussion• 90 minute panel discussion• Topic – The Serious Business of Comedy• Panelists would include: - Indian comedy King –Vir Das - Ace Bollywood Director – Rohit Shetty - Bollywood Comedian – Johnny Lever - Founders of All India Bakchod – Tanmay

Bhatt, Rohan Joshi, Gursimran Khamba - International Comedy Star – Russell Peters - CEO of our new channel Comedy

Unplugged • Other guests associated with the business

of comedy would also be invited to speak throughout the discussion.

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Live Show• Post the panel discussion, the CEO of

CU will officially launch the channel.• A few of the Indian artists such as The

Viral Fever, All India Bakchod, Russell Peters will put up a short show for the audiences.

• Alien Chutney, the music band of Vir Das will also put up a show.

• The floor will be open for Media Q&A session.

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After Party• An after party filled with

laughter, excitement and lots of entertainment thrown by the channel will be open to invited guests.

• These guests would include celebrities, comedians, directors, performers, etc.

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Post - Launch

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City Splits Up!1. A Post channel launch

activity.2. Audiences have to

create a group of four members.

3. Each group has to select any one part of their city and perform either a comedy show/stand up, mimicry, etc in order to gather a crowd purely on the basis of their performance and keep them entertained and cracking up for a minimum of 45 minutes.

4. The group also has to integrate our channel name in their performance at least three times.

5. One of our representative will be present at this performance to make sure that it is authentic and not made up.

6. The group has to submit a video of this act along with the audiences reactions to us.

7. Our judges will scrutinize all the entries and the group that we find the best will get a chance to have their own show on our channel, Comedy Unplugged.

8. Activity will take place in Mumbai, Delhi, Pune, Hyderabad and Bangalore. Over a period of two months.

Purpose of this activity: To increase our channel’s visibility across the audiences in each city and to give India’s local talent a chance to have their own show.

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Thank You

Submitted By

02 Pooja Awasthi 03 Mitali Balani

24 Mihir Karve 28 Meeta Khatri

45 Aniket Sharma 58 Ami Vora