colour psychology - angela wright, colour affects

Colour  Affects  17th  April  2013  

What  is  a  Good  Colour?

Colour  Affects  17th  April  2013  

The  first  thing  we  need  to  recognise  is  that…  

There  is  no  such  thing  as  a  good  colour  

Colour  Affects  17th  April  2013  

Nor,  for  that  matter,  a  bad  colour  

Colour  Affects  17th  April  2013  

“There  are  no  wrong  notes.”    

             Thelonius  Monk                Jazz  Musician  

Colour  Affects  17th  April  2013  

For example: RED

Colour  Affects  17th  April  2013  

Colour  Affects  17th  April  2013  

Universal  properties:    

Physically  stimulating  –  raises  pulse  rate,    

Overestimation  of  speed  of  time  passing  

Overestimation  of  temperature    

BUT…  

Colour  Affects  17th  April  2013  

Exhilarating and exciting?

Colour  Affects  17th  April  2013  

Or aggressive and demanding?

Colour  Affects  17th  April  2013  

Now it is positive again (different red)

Colour  Affects  17th  April  2013  

Positively menacing!

Colour  Affects  17th  April  2013  

That’s better

Colour  Affects  17th  April  2013  

The  Basic  Tenets  Of  The  Colour  Affects  System

Colour  Affects  17th  April  2013  

•  The  psychological  effects  of  colour  are  universal.  

•  Each  main  hue  affects  distinct  psychological  modes  

•  Different  versions  of  the  same  hue  have  different  affects  within  the  hue’s  mode    

•  Every  shade,  tone  or  tint  can  be  classified  into  one  of  four  colour  groups.  

•  Every  colour  will  naturally  harmonise  with  every  other  colour  in  the  same  group.  Colours  from  different  groups  never  truly  will.  

•  All  humanity  can  be  classified  into  one  of  four  personality  types.  

•  Each  personality  type  has  a  natural  affinity  with  one  colour  group.  

•  Response  to  colour  schemes  is  influenced  by  personality  type.  

Colour  Affects  17th  April  2013  

Adjective  Combinations  and  the  Related  Colour  Wheels  According  to  the  Wright  Theory  

Colour  Affects  17th  April  2013  

(1-a)

Fun

Adaptable

Bright

Charming

Cheerful

(1-b)

Lively

Active

Enthusiastic

High-spirited

Optimistic

(1-c)

Clever Cooperative

Friendly

Informal Practical

(1-d)

Fresh

New

Outgoing

Impulsive

Communicative

Group 1

Colour  Affects  17th  April  2013  

Group 2

(2-a)

Calm

Peaceful Nurturing

Courteous

Compassionate

(2-b)

Formal Elegant

Gracious

Modest

Reserved

(2-c)

Cool Dignified

Fair-minded

Patient

Polite

(2-d)

Reassuring

Responsible

Ordered

Diplomatic

Conservative

Colour  Affects  17th  April  2013  

Group 3 (3a)

Abundant

Energetic

Rebellious

Visionary

Idealistic

(3-b)

Earthy

Mature

Natural Sensual Generous

(3-c) Colourful Brave

Original Protective

Adventurous

(3-d) Authentic Ethical Intense Sincere

Honest

Colour  Affects  17th  April  2013  

Group 4

(4-a)

Contemporary

Confident

Glamorous

Respective

Stylish

(4-b)

Decisive

Detached

Influential Objective

Uncompromising

(4-c)

Efficient

Dry

Pragmatic

Superior

Precise

(4-d)

Logical Articulate

Focused

Perfectionistic

Productive

Group 4

Colour  Affects  17th  April  2013  

Colour  Affects  17th  April  2013  

Warm x x x x x x x x x x x x x x x x x x

Predom  Warm x x x x x x x x

Neutral

Predom  Cool x x x x x x x x

Cool x x x x x x x

R 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 R

Colour  Affects  17th  April  2013  

Warm x x x x x x x x x x x x x x x x x x

Predom  Warm x x x x x x x x

Neutral

Predom  Cool x x x x x x x x

Cool x x x x x x x

R 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 R

Orange RedRed BluePurple Cyan Green Greellow Yellow

Colour  Affects  17th  April  2013  

Have  we  answered  the  question    “What  is  a  Good  Colour?”    

 Yes…  there  is  only  one    answer,  whenever  this  question  is  asked:  

“It  depends”  

Colour  Affects  17th  April  2013  

If…  …  you  are  in  the  field  of  colour  management,  a  good  colour  is  unmistakeable:  

 It  is  

A  perfect,  accurate  match    

Colourfast    

Consistent    

Issues  of  personal  taste  and  subjective  opinion  are  not  relevant  in  this  situation  

Colour  Affects  17th  April  2013  

However…  

In  the  world  of  Colour  Psychology,  those  issues  are  highly  relevant!      

A  good  colour  does  not  exist  in  isolation  -­‐  like  a  musical  note,  it  is  in  combination  that  it  evokes    emotional  response.  

Colour  Affects  17th  April  2013  

There  are  many  good  colour  combinations  

Good  colour  combinations  are  those  :    That  are  positively  harmonised  versions  of  the  most  appropriate  hues  to  capture  and  express  the  proposition    That  present  a  balance  between  hues  (complementary  hues  work  well  in  this  regard)    That  a  very  great  majority  of  people  agree  are  in  harmony      

Colour  Affects  17th  April  2013  

In  a  nutshell…..  

DISHARMONY  NEGATES.  

Colour  Affects  17th  April  2013  

Thank  you!