colombia, magical realism enchanting the...

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2014/TWG44/005 Agenda Item: 19

Colombia, Magical Realism Enchanting the World

Purpose: Information Submitted by: Colombia

44th Tourism Working Group MeetingCusco, Peru

9-10 April 2014

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1

COLOMBIA, MAGICAL REALISM

ENCHANTING THE WORLD

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A UNIQUE COUNTRY,

A UNIQUE EXPERIENCE

San Agustín Eje Cafetero

Nuquí y Bahía Solano

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Carnaval de Negros y Blancos Caño Cristales

Nevado el CocuyAmazonas

We’ve set the goal of welcoming 4 million international visitors.

As of today, we’ve reached 93% of this goal.

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4

2010 TODAY

2.7 M

3.7 M

visitors

visitors

Bringing the world to our regions.

TOURISM STATISTICS 2013

Growth in foreign visitors

Fuente: MinCIT

7%Passengers aboard national and international flights 28Employment growth 7.15%

Million

Hotel Occupancy 53% Completed 99%

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5

2,7 M

3,5 M

viajeros

viajerosNATIONAL INVESTMENT

IN TOURISM

+ 137%2006 - 2010

$263,000

2010 - 2014

$623,000

NEW DIRECT JOBS: 104,000

More resources for tourism

COLOMBIA,

ENCHANTING THE WORLD

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WE’RE COUNTING ON QUALITY TOURISM TO COMPETE IN THE BIG

LEAGUES.

• Nature Tourism• Sun & Sand• Cultural Tourism• Health & Wellness• Nautical Tourism• Business Tourism• Adventure Tourism

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Heritage Towns Network

8 products, as unique experiences

69% of goal achieved for training in bilingualism

38 scholarships for tourism studies, pre-graduate and post-graduate

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Development of the new Tourism Plan 2014 - 2018

Formalization of the Sector

HISTORIC ADVANCES IN TOURISM

INFRASTRUCTURE

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A new vision: investment in tourism infrastructure, like never before.

2,7 M

3,5 M

viajeros

viajeros

NUMBER OF TOURISM INFRASTRUCTURE PROJECTS INVESTMENT (BY MILLION PESOS)

2006 - 2010 2010 - 2014 2006 - 2010 2010 - 2014

+1.182% +514%

11

141

57,000

350,000

2,7 M

3,5 M

viajeros

viajeros

Investment of $1.5 billion

18,000 new rooms

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Improving the quality of life for local communities in 30 departments

BEFORE

AFTER

THERMAL SPRINGS OF NUQUÍ

And reaching new locations

ANTES

DESPUÉS

NATURE TRAIL OF UTRÍA

BEFORE AFTER

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BY AIR, LAND, AND SEA,

WE’RE CONNECTING WITH THE WORLD.

Air Connectivity

Weekly, direct international frequencies 878

Weekly, direct domestic frequencies 4,500

Direct international frequencies

have increased 130% in the last 10 years.

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Cruise Tourism

Visits have quadrupled

WE BELIEVE IN

PRODUCTIVE TRANSFORMATION.

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THE WORLD HAS A NEW VIEW

OF COLOMBIA.

The promotion of Colombia as a tourism destination has doubled between 2010 and 2013.

We have promotional strategies in 32 countries, across Asia, the Americas, Europe, and Oceania.

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Magical Realism, enchanting the world

TOURISM IS KEY TO THE ECONOMIC DEVELOPMENT

OF THE COUNTRY.

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ACHIEVEMENTS

1. MULTI-DESTINATION / POST CONFLICT

2. ECO-TOURISM

3. QUALITY TOURISM

WE’RE TRANSFORMING COLOMBIA INTO A WORLD CLASS DESTINATION

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THANK YOU