(collaboration) stop pushing, get your team to pull!

Stop Pushing, Get Your

Team to Pull!

Presented by: Dan Keldsen, President of

www.InformationArchitected.com

Hashtag for Webinar: #e2pull @dankeldsen @centraldesktop

Presented on behalf of:

About Dan Keldsen Expertise: •  Innovation management •  Social business •  Enterprise 2.0/Web 2.0

Background •  Information Architected: president

and Principal Consultant •  AIIM International: former director and co-founder,

Market Intelligence unit •  Delphi Group: former senior analyst, consultant and CTO

What We’ll Cover Strategies for:

Pre-engagement Rollout Re-engagement

War stories: Collaboration deployments gone bad

Success stories: Top reasons why people DO use (and even love) their

collaboration platform Based on Techniques from:

Marketing, Sales, Influence, Gaming, Design and Agile that increase user adoption and engagement

We’ve Been Doing it Wrong…

3 Collaboration Crutches

1.  We’ve been taught not to collaborate

2.  Management is anti-collaboration

3.  Technology only magnifies collaboration skills & attitude

Bonus Content: Listen to interview with Carlos Dominguez of Cisco on Virtual Collaboration Problems:

http://bit.ly/xQYbH

It’s Time to Focus

Image Source: Halo – Microsoft Studios and Bungie Software

No More Spray & Pray

Ready?

Time to Engage Your Brains

Q: Are all IT projects doomed?

Q: Are all marketers liars?

Photo credit: http://www.flickr.com/photos/festivalinternacionaldeteatroclasicodealmagro/5657392648/

Q: Are all salespeople evil?

Photo credit: http://www.flickr.com/photos/rjs1322/1009831723/

Learn from the Masters…

Marketing Sales Gaming

©2010 Information Architected, Inc. www.InformationArchitected.com www.IAIUniversity.com

It’s Serious Skillz…

It’s Not Luck

Bonus Content: See video of 2009 E2.0 Keynote presentation at http://bit.ly/r7sfMD

Has an inability to effectively collaborate negatively impacted your

organization? (n=114)

Source: Information Architected, Inc.

Insights from IBM’s Global CIO Study

Low-Growth CIOs Mired in tactical execution and IT issues

•  Actively use collaboration and partnering technology within IT organization 60 percent more often

•  Spend 94 percent more time integrating business and technology to innovate

•  Devote 87 percent more of their time to enabling business and corporate vision

High-Growth CIOs

Planning the Strategy

Successful Collaboration

Platform

Pre-Engagement

Roll-out

Re-Engagement

What You Wanted to Know

We asked:

Do you have any specific concerns about pre-engagement to post-engagement process?

You answered: • What is the process/strategy? • How do you avoid confusing people and have simpler tools? • How do you build buy-in? • How do you get employees to not be afraid of the system? (It was created to be helpful, not hurtful) • How to get users to contribute? • How do you guarantee buy-in before launch? • How to market collaboration as a benefit for all parties? • How to engage different audiences for collaboration?

After Launch…

…is Where You Succeed or Fail…

Pho

to: N

AS

A

Not When You Wave Goodbye…

And Go Home…

Pho

to: N

AS

A

Pre-Engagement Questions to Ask for Collaboration

•  What’s the context? •  What goes in here? •  Who has access? •  Where’s my old stuff? •  Is this an empty library and we have to figure it out? •  Is there content or conversations that should NOT go

in here? If so, where do they go? •  Why should I use this system vs. something else? •  Does anyone own this? •  Who do I ask for questions? •  Is there training?

Myth

Photo Credit: http://www.flickr.com/photos/mararie/1341257723/2

People Hate Change

Croc Brain is Picky

Sou

rce:

Pitc

h A

nyth

ing

by O

ren

Kla

ff

( It will ignore you if possible )

Onboarding

Habit-Building

Mastery

Newbie

Regular

Enthusiast 3 Key Stages in the Lifecycle

Sou

rce:

Am

y Jo

Kim

Positive Emotion Fun / Delight / Trust / Pride / Curious

Newbie Onboarding

(social) Call to Action Customize / Share / Help / Compete

Player (re)Engagement Task / Mission / Game / Quiz / Gift

Visible Progress Stats / Challenges / Awards / Messages

Deconstructing Engagement Loops

Sou

rce:

Am

y Jo

Kim

Common Collaboration Cases

Three primary use cases tend to be: 1.  Find a specific piece of information

(library) 2.  Complete a specific task 3.  Find an expert or appropriate person

4.  Collaborating to create, locate, update or complete the above

Show Progress & What’s Next Feedback is key to engagement, and engagement is what makes collaboration systems successful.

No engagement = no use = complete waste

Source: http://dribbble.com/shots/142779-Progress-bar-lives

Sou

rce:

Lin

kedI

n –

Pro

file

Com

plet

enes

s

Strategy + 3 Cs = Ripe Target

Culture, technology Business models & goals, corporate culture, technology, funding, politics, resources, constraints

Needs, behaviors Information needs, audience types, expertise, experience, tasks, information-seeking behaviors

Structure, meaning Document/data types,content objects, meta-information, existing structure, future structure, volume

Context

Content Community

Planning the Strategy

Successful Collaboration

Platform

Pre-Engagement

Roll-out

Re-Engagement

Content" Players"

Interacting"

Acting"

Compete"

Collaborate"Explore"

Express"

Social Gaming Engagement Styles (2011)

Sou

rce:

Am

y Jo

Kim

Content" Players"

Interacting"

Acting"

Explore"

Express" Compete"

Collaborate"

Give"Help"

Comment" Like"

Share"

Greet"Collect"Rate"View"

Review"

Vote"

Curate"

Win" Challenge"

Showoff"Compare" Taunt"

Create"Design"

Customize" Choose"

Purchase"

Decorate"

Build"

Social Engagement Verbs"

Sour

ce: A

my

Jo K

im"

Different VIEWs on Decision-Making and Problem-Solving

Orientation to Change

Developer Explorer

Ways of Deciding

Person Task

Manner of Processing

External Internal

Bonus Offer: For webinar attendees, take advantage of free VIEW for Two offer: bit.ly/opgLWI

Complications of Real Work Info is Everywhere,

In Many Forms Time Available and

Urgency Varies

Feedback Feeds Forward

So Get Out of Your Cube and Get to Know Your 3 Cs and

Turn on the Engagement Loop! Photo credit: http://www.flickr.com/photos/sundazed/1450388845/

Recap: 3 Major Frames

Strategy of Pre-

Engagement, Roll-out, Re-Engagement

3 Cs of

Content, Context,

Community

Engagement Lifecycle of

Newbie, Regular, Expert

Questions? Comments? Isaac Garcia, CEO CentralDesktop.com

ceo@centraldesktop.com Twitter: @isaacgarcia

866.900.7646

Dan Keldsen, President InformationArchitected.com

dk@InformationArchitected.com Twitter: @dankeldsen

617.933.9655