collab netw3

Enterprise 2.0 Knowledge ManagementA Revolution of Knowledge in Three Parts.

Previously…

1. It is no longer about reading the best documents, but most of all finding the right contact person.

2. With Social Software we are able to build up and maintain networks and make them more transparent. However its successful implementation requires the right cultural, technological and organizational conditions.

3. This is where Web 2.0 ends and Enterprise 2.0 takes the spotlight: The right conditions have to be actively created.

The key to Social Software successin business is...

…integration.

Integration?

Social Software alone is like...

Work Place

Wiki

Blog

DiscussionSearch Access

Management

Extensible

Office

Integration

Rate

…just one player.

Success requires a coordinated organization,...

...adaption to the technological landscape, ...

...and a new team spirit.

Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/

Only then everything fits together.

Enterprise 2.0

OrganizationIntegration in Structure & Processes

Culture The Human Element.

TechnologyIntegration of Tools & Architecture

OrganizationIntegration in Structure & Processes

Hey, we just got a Wiki!

Great! And what do you do with it?

?

EmployeesCustomers Partners

Project Management

Requirement Management

Process Management

Skill Management

Team Organization

Documentation

Reputation and Communication

Ideas and Innovations

Learning and Change Management

…

BUT...what does YOUR

company do?

Where do large, international teams work?

Where do the ideas of your customers end up?

When are credible communication and dialogueimportant?

Who is already doing it?How can we involve innovators?

Define your priorities.

EmployeesCustomers Partners

Project Management

Requirement Management

Process Management

Skill Management

Team Organization

Documentation

Reputation and Communication

Ideas and Innovations

Learning and Change Management

…

Start small – think big.

1. Develop a vision.2. First, tackle a real problem. 3. Implement and gain experience.

4. Update the vision. 5. Improve the operation, go on to

further applications.

Organization: What else is important?

TechnologyIntegration of Tools & Architecture

$%§&/“))??

I can‘t find it on the Intranet!

Did you alreadycheck the Wiki?

What knowledge do we need for success?

Suppor t Key operations

High potential Strategic

Benefits for the Business

Strategic Relevance

?

And what role does Social Software play? Today as a prototype,...

Suppor t Key operations

High potential Strategic

...and tomorrow as core-application?

Benefits for the Business

Strategic Relevance

?

Social Software is more than just a Wiki.

Each of these technologies has a particular advantage and

field of application,...

...but it is the combination of these which allows a greater choice in daily use to bring out the full potential.

How does Social Software fit into your target

architecture?

Ex. Social Intranet

What do we use Social Software on the Intranet for?

Intranet

Organization

Interest Groups

Innovation

Portfolio + Solutions

Corporate Social Network

…

What remains centrally edited?

Intranet

Beispiele Social IntranetOrganisation

Interest Groups

Innovation

Portfolio + Lösungen

Corporate Social Network

…

Ex. Edited IntranetOrg.-News

HR Services

Newsletter

Market Research

References

…

What do we use Social Software on the Internet for?

Intranet

Ex. Social InternetExpert-BlogsExternal Project-DivisionsContent on Web (Youtube)Enterprise Community…

Internet

What gets editedon the Internet?

InternetIntranet

Beispiele Social Internet

Experten-BlogsExterne ProjektbereicheInhalte im Web (Youtube)Enterprise Community…

Ex. Edited Internet

Microsites

…

Corporate Internet

How is classic communication linked…

InternetIntranet

Examples

EmailVoIPInstant MessagingConferencing…

Conferencing & Communication

...and which business applications are relevant...

InternetIntranet Conferencing & Communication

Examples

SAPCRMLine of Business AppsWorkflow Applications…

Enterprise Applications

...for a comprehensive integration?

Integration

Corporate Tagging/Feeds

SearchDashboard …Business Intelligence

Enterprise Applications

Conferencing & Communication

InternetIntranet

A good technical integration...

...links information of various sources together, and makes them accessible.

It also protects the system against information overload through needs-based and personalized filtering.

Availability & performanceare mandatory.

CultureThe Human Element.

What could happen?

Let‘s try it now!

“The gap between what's technically possible and what the corporate culture is willing and able to accept is often wider than many people automatically assume.”

Dion Hinchcliffe

„Culture is an indirect variable, culture can‘t be generated!“

Prof. Peter Kruse

Change culture.

Influence culture.

Do bosses have to take the lead?

A good boss doesn‘t have to be online...Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg

...but he belongs at the center of communication.

Grafik: http://www.barackobama.com/downloads/

„That won‘t work for us, our culture is just not ready.“

The right culture is a goal, not a pre-condition.

Start small – think big.

Comments allowed.

Employees as ambassadors on the

web.

Agile projects.Openness is the rule: closed areas only by

request.

Executive Blog. Employee Blog.

Openness where possible.

Rules where necessary.

Define your Enterprise 2.0...

Inspired by an idea from J. Robes, www.weiterbildungsblog.de

Authors

Approval

Identity

Structure

Semantics

Conventional Businesses

Web2.0

few editors

taxonomy

centrally determined

authentification necessary

central

all employees

folksonomy

generated by usage

anonymity possible

individual

...and bring it to life.

There's lots to be done!

Is it worth it?

Don‘t we have other priorities, in times like these?

Well, don‘t we?

"A difficult economic environment argues for the need to innovate more, not to pull back."

Ken Chenault, CEO American Express

Social Software – properly integrated, goes over well with the employees,...

...and becomes the indispensable knowledge-infrastructurefor the firm.

„In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“

Ikujiro Nonaka

Any Questions?

Optimising Operations & Per formance

Conception, Implementation & technical Integration

Enterprise 2.0 Strategy-Workshop

Compliance- & Security-Check

Social Software & IT-Strategy

Change Management

Test & Migration

Architecture & Tools

We are happy

to help.

Thanks to: Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin, Christin Büttner

Frank Wolf (f.wolf@t-systems.com)Simone Happ(simone.happ@t-systems.com)Christoph Rauhut(christoph.rauhut@t-systems.com)http://www.t-systems-mms.com/mms/enhttp://www.besser20.de/english

To be continued.