coldwell banker australia presentation

WELCOME TO COLDWELL BANKER AUSTRALIA

Coldwell Banker® Residential Real Estate

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

We Never Stop Moving

Overview

REALOGY REAL ESTATE DIVISION

COLDWELL BANKER REAL ESTATE DIVISION

COLDWELL BANKER AUSTRALIA

Parent Company - Realogy

Coldwell Banker® Real Estate Corporation

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

An Incredible Success Story

Founded in 1906 by Colbert Coldwell and Benjamin Arthur Banker after the great San Francisco earthquake and fire.

Coldwell Banker began as a commercial real estate company. In 1937 they opened a residential real estate department.

In the 1950’s Coldwell Banker began to expand to Phoenix.

1960’s Seattle, 1970’s Atlanta, Chicago, & Washington D.C.

By 1976 Coldwell Banker offices opened coast to coast.

In 1994 the first international franchise office was opened in Toronto, Canada.

Offices in the Caribbean, Europe and Australia followed.

Global sales turnover is over $158.9 Billion.USD as of 12/2010

50 Countries - 3,000 Offices - 92,000 Sales Associates

Australia Aruba Bahamas Belize BermudaBrazil

Canada

Cayman Islands

China

Costa Rica

Columbia

Czech Republic

Dominican Republic

Ecuador

Egypt

FranceGreeceGuatemalaHondurasIndiaIndonesiaIrelandItalyJapanJamaicaKuwaitMaltaMexicoNetherlandsNetherlands AntillesNicaraguaPanamaPeru

Puerto RicoRomania

SingaporeSouth KoreaSpainSt KittsSt LuciaSt Martin (France)TurkeyTurks & Caicos IslesUAEUnited StatesVenezuelaVietnamVirgin Islands (British)Virgin Island (USA)

“Today, Coldwell Banker continues to take great pride in its rich heritage, but also continues to evolve and the

meet the needs of a changing consumer”.

Realogy Public Listing

ASX:QIL – Coldwell Banker Master Franchisor

Coldwell Banker® Australia

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Australian NetworkResidential Offices

QUEENSLAND Coldwell Banker Barrier Reef – Cairns Coldwell Banker Elite Properties - Palm Beach, Gold CoastColdwell Banker Commercial Property Group - SpringwoodColdwell Banker GC Property Group - Main Beach , Gold CoastColdwell Banker Property Direct – West End, BrisbaneColdwell Banker Surfers Realty– Surfers Paradise, Gold CoastColdwell Banker City Apartments – QLD Coldwell Banker Properties on Line Sovereign Islands

NEW SOUTH WALES Coldwell Banker South West Realty – Wattle Grove Coldwell Banker South West Realty – Moorebank

Australian NetworkColdwell Banker Elite Properties – Gold Coast

OFFICES

Coldwell Banker GC Property Group – Gold Coast

Australian Network

Australian NetworkColdwell Banker South West Realty, NSW

Coldwell Banker Brands

Advertising and Marketing

Previews International MarketingProperty Signboards, Window Cards & Brochures

Residential Marketing Property Signboards, Window Cards & Brochures

Marketing – Print Advertising

Coldwell Banker On-line

Coldwell Banker On-line

Coldwell Banker is considered the web pioneer in the real estate industry as the 1st brand to have a

presence on-line, www.coldwellbanker.com was established in 1995.

www.coldwellbanker.com now attracts visitors from more than 100 countries and generates over 730,000 consumer enquiries per

month.

Internet

National Websites

www.coldwellbankerpreviews.com.au

www.coldwellbanker.com.au

www.cbcommercial.com.au

National Websites

National Websites

• Realestate.com.au

• Thehomepage.com.au

• Domain.com.au

• Millionplus.com.au

International Websites

• coldwellbanker.com

• coldwellbankerpreviews.com

• luxuryrealestate.com

• wsj.com

• exceptionalpropertiesonline.com

• uniquehomes.com

Corporate PR/Media Services

Our media campaigns have the ability to reach a global audience and achieves credibility and additional exposure for our prestige

listings and franchisees.

Trusted Agents

With the Right Tools

For Smarter Decisions.

Coldwell Banker “On Location” the first dedicated real estate channel on YouTube

Video topics include:Agent videosOffice videosProperty listingsSmart tips and news related videos

The Right Tools

Our channel has surpassed 2 million views!

Mobile Platforms - iPad and iPhone Apps.

Our suite of mobile products allows consumers to search for properties, offices, agents and browse and map listings.

Smarter decisions - Coldwell Banker on-the-go.

Branding and Merchandising

National Branding – National Rugby League Proud Sponsors 2010 & 2011

Branding

Merchandise

Social Networking

Search Engine Optimisation and Pay Per Click

Coldwell Banker Systems

• It’s about technique

• Technology

• Support

• Customer and client convenience

• Service, attention, professionalism and value. 

CRM System – Agent Box

“Agent Box” – Easy to navigate

My Office

Properties

Contacts

Tasks

Digital Print

Website

Reports

Performance

Training

Keeping our principals and agents among the industry’s top professionals.

• Coldwell Banker Real Estate Orientation

• Previews International Orientation and Certification

• Agent Box (CRM System)

• Auction Training

• Coldwell Banker Works

Global and National Awards and Recognition Program