cola wars final
Post on 04-Apr-2018
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COLA WARS
HITESH MAGOO 34
RADHIKA SHRIVASTAVA 96
PARTH VAYDA 79
PRIYANKA MANE 90
NEERAV YADAV 65
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WHAT IS COLA WARS....
THE BATTLE FOR SUPREMACY BETWEEN THE
WORLDS BIGGEST BRANDS FOR OBTAINING
THE NO. 1 POSITION IN THE MARKET BY HOOK
OR BY CROOK IS NOTHING BUT COLA WARS.
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Here is a small video to illustrate
the war between COKE and PEPSI
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The different Advertisement Slogans
by Pepsi against Coke
Beat Coke
Generation Next
Young At Heart Be Young, Have Fun, Drink Pepsi
Come Alive! You're in the Pepsi
Generation
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The different Advertisement Slogans
by Coke against Pepsi
Americans preferred taste
No wonder Coke refreshes best The only thing like Coca-Cola is Coca-Cola
itself
It's the real thing Always Coca-Cola
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The various strategies
Blind taste test
Counter advertisements
Counter hoardings
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The various logo changes
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Social impact on consumers
The strategies chosen by these cola
companies had a huge social impact.
There was a rift between the people who
drank rival cola brands The loyalty built for the brands was created
through ads and banners
The mocking of rival brands was intenselydone to the extent of careful placement of ads
and banners
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What did they do
Intense advertisement strategies against each
other to the extent of mocking each other
directly
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How did they do
There were series of advertisements against
each other.
These brands were willing to spend a fortune
on ads to downgrade each other
They mocked the celebs that were featured in
the ads.
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Pepsi vs Coke commercial
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Backdrops
A lot of revenue is utilised in ads
These ads create a strong sense of rivalry
between the brands
They created a high level of customer base for
their brands which sometimes is a loss for
shop owners when they don't have the stock
for the brand asked by the customers
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Impact of social media on cola wars
Social media is latest front on cola wars
These companies have now started battling on
the social media sites like twitter, facebook,
blogs and their own websites.
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Some of the social media facts
Coca-Cola has created more BUZZ than Pepsion social media globally but considering India
alone, Pepsi has more BUZZ than Coca-Cola
Brand sentiments is better for Coca-Cola whichmakes Pepsi a more HATED brand than Coca-
Cola
The brand loyalist for Pepsi both in India andthe world have a similar age demographic
ass profile
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Coca-cola is comparatively stronger than Pepsion Facebook while Pepsi is comparatively
stronger in Twitter and Blogs
The tweet Why cant we have Coke and Pepsi inthe same restaurant? got many retweets
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The various means used for socially
interacting with customers
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Technological weapons used for
Cola Wars
Television Advertisements
Radio commercials
Hoardings
Advertorials
Social networking sites and websites
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Advantages and Disadvantages of
Technology
Use of technology to make the brand look better
was the reason for the advent of COLA WARS.
The message delivered through the commercials
and hoardings was sometimes not helpful to the
brand but helped the rivals indirectly.
Also the message of the advertisements
sometimes lead to misunderstandings betweenthe loyal customers.
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Our Ideas
These companies concentrate more on
advertising and thereby use a lot of revenue
What we think is that instead of wasting this
extra money on advertising for competitionthey can further improve on their wonderfullyestablished brand.
Also a very good way of advertising is usingthe social networking sites more often whichpp they do to a certain extent
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The current market share
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Who has been winning the war?
1950: Coke have 47% and Pepsi have 10%
1970: Coke have 35% and Pepsi have 29%
1990: Coke have 41% and Pepsi have 32%
2000:Coke have 44%Pepsi have31.4%
2006:Coke have 43.1% Pepsi have 31.7%2009:Coke have 38.2% Pepsi have 32%
2012:Coke have 37.1% Pepsi have 30.2%
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Conclusion...
This is our conclusion
To cut short all confusion
Then why is there delusion
Over just a black solution
So open your fridge and grab a bottleBe it pepsi or coke
Dont worry at all and just chill as
They both are just cola
So get an opener and bottle KHOLAWe dont mind if its PEPSI or COCA-COLA !!!!!!!!
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Thank You!!!!
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