coco chanel as a leader
Post on 17-Jun-2015
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A woman born of the peasantry and raised in a convent orphanage, she had achieved the
top of social acceptance and financial freedom, having built the fashion empire like
never known to the world before.
Gabrielle Bonheur Chanel
At the start of the twentieth century, the idea of women in business seemed crazy. In those days, men held all the positions of power and made all the decisions about money. If a women needed to work she could perhaps find a job in a shop or in a factory, but she had no chance of working as a businesswoman or a banker or a lawyer. Women’s fashion in the US and Europe at that time supported this idea of women’s position in society. But many women weren’t happy with their position in society, and they didn’t like the clothes they had to wear either. One of these people was a Frenchwoman called Gabrielle “Coco” Chanel. When she went into business in 1910, she planned to change the clothes that women wore. But over the next sixty years she did much more than that, as she became the richest and most successful businesswoman of the century…
“Fashion in not about just dresses; fashion is something in the air. Fashion is in the sky, the street. Fashion is about ideas, the way we live, what is happening.”Coco Chanel
Fashionbefore after
Chanel
Coco Chanel was the first and the most successful businesswoman of the
XX century.
Coco changed not only the way women looked but the way they acted. She invented and presented to the society:• short hear cuts for women • imitation jewelry• tent • different than floral scent of the perfume• short comfortable clothes • little black dress
Personal qualities that helped her to succeed:
- entrepreneurial talent- foresight business opportunities- courage- independence-workaholism- persistence- art of creating connections
"Genius is the ability to foresee the future"
Coco Chanel
When the "Time" magazine has made a list of the hundred most influential people of the XX century, - Coco Chanel was the only person from the history of fashion in that list
From 1920’s…
…to our days
The end.
By Hanna Havryliv
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