coca-cola is a global leader in the beverage industry

Coca-Cola is a global leader in the beverage industry

Number of worldwide employees: 146,200Percent of world’s population that recognize the Coca-Cola logo: 96%Number of coke bottles sold each day: 1.8 billionNumber of worldwide Coke bottling companies: 275Total number of Coca-Cola products: 3500Annual Revenue: $47.51 billion

History :

• John Pemberton• Cocaine Free

Key of Success

• Marketing• Innovation• Globalization

HeadquarterMidtown Atlanta, GeorgiaHeadquarter

In midtown Atlanta

Muhtar KentCEO of The Coca-Cola

He was born in 1952 in NY. Turkish-American.In 1978, he toured the country in trucks to sell Coca-Cola.

In 2009, he became CEO.

Independent auditorsConstantly monitor TV ad placementOnline marketingEmerging markets like Brazil, China, and India

Water StewardshipHealthy and Active LifestylesCommunity RecyclingEducation

Facts About Coca-Cola That Will Blow Your Mind• The iconic American brand is recognized instantly around the globe and sold in more

than 200 countries.• Coca-Cola spends more money on advertising than Microsoft and Apple combined.• The average Mexican drinks more Coke products than the average American, British,

Indian, and Chinese combined.• Coke uses 300,000 tons of aluminum for its cans every year just for its US operations.

That’s equal to 17.4% of what the entire US aluminum industry products.

Thank you