coca-cola canada packaging strategy and the plantbottle · packaging by 2015 (package/product use)....
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Coca-Cola Canada Packaging Strategy and the Plantbottle
Highly Confidential – Not for Distribution
- 7 Production Plants - Over 50 Sales, Distribution and Warehouse Centres - 6,300 Associates - $2.5B in capital investments in Canada in the last 10 years - Over 3,800 vehicles in our fleet
Coca-‐Cola Canada
Highly Confidential – Not for Distribution
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Portfolio: Leading through innovation in beverage options, package size and caloric labelling!
414mL
Highly Confidential – Not for Distribution
Partnerships: Achieving more by working with others
“The economic, environmental and social implications of business are more important than ever. In a world where populations are
growing, natural resources are stressed, communities are forced to do more with less
and our consumers’ expectations are expanding, we understand that
sustainability is core to our business continuity and how we create long-term value.”
Muhtar Kent
Chairman and CEO The Coca-Cola Company
6 Classified - Internal use
Energy Efficiency and Climate Protection!Global Goal: Grow the business, not the carbon, in our manufacturing operations by improving energy efficiency and reducing emissions!
Sustainable Packaging!Global Goal: Our packaging is no longer seen as waste, but as a valuable resource for future use!
Water Stewardship !Reduce … Recycle … Replenish!Global Goal: Establish a water-sustainable business that safely returns to communities and nature an amount of water equivalent to what is used in all of our beverages and their production. !
The Environment: The Global Perspective!
Changing How We Do Business
We operate the largest heavy-duty hybrid electric fleet in Canada. These trucks reduce emissions by roughly 30 percent and use about 30 percent less fuel.
Water Conserva<on in Canada
● Mul<-‐year million dollar
sponsorship of WWF Canada ● Developing best-‐in-‐class prac<ces
of freshwater stewardship ● Created a freshwater framework
that is being rolled out across Canada
● Communi<es, NGOs, government and the private sector all working toward a common sustainability goal.
Advancing freshwater conservation
Helping save the Polar Bear
• Support WWF-Canada polar bear conservation efforts
• Coca-Cola Canada has donated over $500,000 in last 3 years
• 2011 we will be putting the full power of Coca-Cola behind the effort to protect the polar bear
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Source: LOHAS Perspectives for TCCC Canada, Natural Marketing Institute, December 16, 2009 NMI 2009 LOHAS Consumer Trends Database
Canadian values and Recycling Practices
“I care about” (agree completely/somewhat) Canada U.S.
Using products from recycledmaterials 92% 70%
Socially responsible business 87% 68%
“Aware of the term “
Biodegradable 91% 86%
Compostable 86% 62%
Environmental Attitudes & Behaviour– Canada vs US (sig. diff.)
“Concern about”
Global warming/climate change 77% 27%
Pollution from cars and trucks 75% 54%
Excess packaging filling up landfills 73% 50%
Attitudes (agree completely/somewhat)
Personal behavior change to minimize global warming 66% 41%
More information on how I can protect environment 62% 44%
Canadians are Greener than Americans
“Recycle all…” Canada U.S.
Plastic bottles, jars, etc 75% 46%
Glass bottles, jars etc 73% 45%
Paper 73% 42%
Cans or other metals 72% 52%
Packaging – Canada vs US (significant difference)
“Do the followingat least monthly” Canada U.S.
Carry reusable water bottle when away from home 55% 49%
Attitudes (agree completely/somewhat) Canada U.S.
Excess packaging filling up landfills 73% 50%
•Recycling is important to the majority of Canadians…
• … because of concerns over waste reduction…
• … which also translates into reduction in plastic bottle use
Canadians Support Greener Packaging
Canadians have high environmental care and understanding Vast majority of Canadians recycle
HIGHLY CONFIDENTIAL Classified - Restricted
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Source: LOHAS Perspectives for TCCC Canada, Natural Marketing Institute, December 16, 2009 NMI 2009 LOHAS Consumer Trends Database
The Business Case
Attitudes (agree completely/somewhat) Canada U.S.
Buy more green products/services if available where shop 66% 51%
Choose products from sustainable sources over conventional when given choice to buy
57% 33%
Buy as many green products as can 50% 33%
Canadians Buy Greener than Americans
Green Purchase Attitudes– Canada vs US (sig. diff.)
Canadians demand and purchase better, ‘greener’ packaging
Highly Confidential – Not for Distribution
SUSTAINABLE PACKAGING GOALS
We envision a world in which our packaging is no longer seen as waste, but only as a valuable
resource for future use.
REDUCE
Design consumer preferred packages that use the least amount of natural resources. Target 7% reduction in total packaging by 2015 (package/product use).
RECOVER
Build systems to collect post-consumer packaging. Target 50% recovery of bottles and cans by 2015.
REUSE
Use post-consumer packaging and packaging materials again. Target 25% recycled PET procurement.
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Package Material Produc0on
Package Conver0ng
Manufacturing
Retail Use
Consumer Use
Post-‐ Consumer Recovery
End of Life Use
Distribu0on
Resource Related Metrics • Fossil Fuel Consump0on (energy) • Water (Use/Consump0on)* • Land Use*
Emissions Related Metrics • Global Warming Poten0al • Acidifica0on • Eutrophica0on (Terrestrial) • Eutrophica0on (Aqua0c) • Photooxidants Forma0on (Smog) • Human Toxicity (PM 10) • (cumula0ve index)
* Assessed w/ Plant-‐Based Packages
Guided by Life Cycle Research Coca-‐Cola was the first ever in the food or beverage industry to conduct a life cycle assessment (LCA) of packaging in the late 1960s. We con0nue to use the tool to analyze end-‐to-‐end package environmental performance in a consistent, transparent and reproducible manner
Key Impact Indicators Used
end
end
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Life Cycle Research: Global Warming Baseline Sample*
Source: IFEU 2007 -‐ UMBERTO© Model * Notes: Retail Distance: 250 km, 0% Recycled Content, 100% Landfill Except Op<mized 21 Use Refillable Glass Bo[le]
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Life Cycle Learning on Plastic Beverage Bottles
• Focus on Material Enhancements: Raw material production typically is the most significant eco-impact area for one-way PET bottles (improvement actions: lightweighting, recycled content use, plant-based material use)
• Recognize Current Value of PET Plas<c Bo[le : PET boZles show comparably low environmental impact values versus other one-‐way boZle/can packaging systems -‐ and are increasingly comparable to highly op0mized refillable glass boZle systems
• Recycling Remains Cri<cal: Recovery of the material and embodied energy in rigid plas0c PET beverage boZles through recycling provides greater environmental value than compos0ng or landfilling containers
• Avoid Degradables: Degrading rigid plas0c boZles offers limited environmental value and should be avoided
• Protect Product Quality: Protec0ng product quality and ensuring consumer needs are met are essen0al to consider when reviewing overall packaging environmental performance
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Be[er By Design Thinking
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30% Renewable
Plant-Based
Material
100% Petrochemical-‐
Based Material
PlantBoZle PET is chemically & physically THE SAME AS petrochemical-‐based PET:
• Same quality standard for both sparkling and s0ll products
• Same material op<miza<on
• Same recyclability and end-‐use economic value suppor0ng collec0on
Only difference is that 30% (by weight) of the feedstock to make the PET resin is sourced from a renewable, plant-‐based material
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plantbottle™ is Breakthrough Packaging Innovation
19 Source: TCCC Environmental and Technical Team, 2009 Classified – Internal Use Only
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Technical Path to Making PlantPET
Paraxylene
Ethylene Monoethylene Glycol (MEG)
Terephthalic Acid (TA)
Plant-Based Carbohydrate
Fermentation & Distillation
BIO Monoethylene Glycol (bMEG)
Ethanol to Ethylene
Petro-Based (crude oil,
natural gas)
PET Resin
(70% TA & 30% MEG)
recycle
Refining & Cracking
Paraxylene Terephthalic Acid (TA)
Petro-Based (crude oil,
natural gas)
Refining & Cracking
PlantPET Resin
(70% TA & 30%
bMEG)
Plant Bottle
PET Bottle
use
recycle
Petro-Based PET
Plant-Based PET 20
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Carbon Footprint (Global Warming) Benefit in CO2 reduction is consistent with other bio-based resins
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-‐21%
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30% Industrial
Plant-Based
Material
Petrochemical-‐Based
Material
100% 70% Petrochemical-‐
Based Material
30% Plant-Based Waste
Material
Petrochemical-‐Based
Material
70%
100% Plant-‐Based
Waste Material
First Step on Plant-Based Journey Breakthrough research on lignocellulosic feedstocks and bio-‐terephthalic acid (bTA) underway. Vision to produce a carbon nega8ve PET bo=le made from 100% renewable material that is 100% recycled.
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Renewable Material
Recycled Content
Post-‐Consumer Recovery End-‐of-‐Life Design
LightweighDng
Preference & Quality
Sustainable Package (EFFICIENT & EFFECTIVE)
TIME
ECO
-‐IMPA
CT AVO
IDANCE
ZERO WASTE
Evolving a Better Bottle for the Future
QUALITY
OPTIMIZATION
RECYCLABILITY
RENEWABILITY
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Thank you!
Remember, even when you’re finished, that bo[le or can isn’t.
Give it Back!
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