cobone.com presentation at ioeti

Who we are

The Egyptian Commitment

• Fully registered local business

• Over 30 staff

• Local authority on business direction

• Local budgets

• Global business commitment to the

Egyptian country, people and

economy

• Vision to become the on-line portal

of choice for all e-commerce needs

Company Profile

• Launched in September 2010

• Over 100 employees

• Offering live deals in 5 countries & 10 cities

• Largest group buying company in MENA

• Sold over 350,000 vouchers globally

• Saved consumers over 150 million EGP

• Monthly site traffic over 2 million visitors

• Arabic & English mobile application available

Targeting Cities Across the MENA Region

What we do

What we do

What we do

A New Way of Marketing

• Google AdWords

• Facebook ads

• Affiliates & Display Ads

• Refer a friend

• Social media strategy

• Complements your existing strategy

• No Set-up Fee

• Performance based

Cairo Statistics

159,990,197 EGP

500,250

MONEY SAVED

COBONE’S SOLD MENA

Demographics (updated July „11)

Gender BreakdownLanguage Breakdown

Active Registered Users:

Cairo 390,000Total 1,300,000

Payment Options

Onecard empowers users to

shop securely online

Simple steps through your bank or

the nearest retailer to you that is a

member of the Fawry Network

The Voucher

Key Points

The Deal Page

Telecom Operator Partnership

+ Package Components (Spa, Meals) : USD 100

Added-Value: Hotel Package Example

Room Price / Night : USD 100 ( Retail / Bar rates).

+ +

= USD 200 Package Price Offered on Cobone.com at USD 99

Cobone Destinations - Market Share In number of Vouchers Cobone Destinations - Market Share in Revenue - NOV 2011

Voucher Reduction Example

Service Price: 650 USD pp sharing

Reduction: 200 USD pp sharing

Voucher price: 9 USD pp

http://goo.gl/Xyvpw

Service Price: 300 USD

Reduction: 50 USD

Voucher price: 5 USD

http://goo.gl/URsGD

Hilton RAK Hotel

Cobone‟s Sold: 332Revenue AED 298,468

• 600,000 unique users saw the deal• Extensive post campaign report

Yas Island Rotana and Ferrari World

Cobone‟s Sold: 149Revenue AED 148,940

• Best Things come in 2 : Breakfast, Tickets for Ferrari world, 30 min massage treatment and 2 Beverages at Aquarius Pool bar all for 2 people

• 52% Discount

Desert Palm Resort

Cobone‟s Sold: 111Revenue over AED 218,000

Golden Tulip Khatt Springs + Iceland park

Cobone‟s Sold: 720Revenue AED 242,458

• Iceland waterpark tickets for up to 2 adults and 2 children

• One night stay in double room at Golden Tulip Khatt Spring resort

• Breakfast included• Valid all days of the week• Children below 12 years go for free

when accompanied by their parents• An Incredible 720 COBONE‟s SOLD

Jebel Hafeet Mercure Hotel

Cobone‟s Sold: 390Revenue AED 115,542

• Cool Climate for Summer, greenery of The Garden city Al Ain from atop of Jebel Hafeet

• The Hili Fun City Park is 25 km from the hotel

• Visit the Al Ain Oasis and Al Ain Wildlife Park with a great variety of animals – a great day out for the whole family

• The spacious rooms at Mercure Grand Jebel Hafeet Al Ain

• Variety of three restaurants offering French, Moroccan, Italian cuisine and Oriental finger food can be tasted at the Orient Café

• Total 390 Cobone‟s SOLD

Fragrant Nature Resort Kerala

Cobone‟s Sold: 78Revenue AED 142,000

• One hour day cruise through ParavurLake and Ithikara River

• Use of all resort facilities like swimming pool, Jacuzzi, health club, recreation facilities and fishing spot

• Visit to elephant shelter• Visit to Varkala beach• One rejuvenating full body massage of

45 minutes per person during the stay of 3 nights at PRANA wellness spa

• Breakfast, lunch and dinner included• Sunset cruise and bird watching in

country boat • Up to 1 Child below 5 can stay free of

charge sharing existing bedding

What our merchants are saying

“Cobone was a tremendous success on

so many levels. It truly exceeded our

expectations. We are especially happy to

report that 95% of the buyers are new!

This is indeed fantastic news. It is a brand

new audience for us.”

~ Dhow Cruise (Ultimate Charter)

Our Key Partners

Thank you!

Twitter: @CoboneCairo & @CoboneDest

Facebook: Cobone Cairo & Cobone Destinations

Email: waleed.nabil@cobone.com