coalition presence

A Social Media Formula for Coalition Presence

CADCA’ Coalition Mid Year Training InstituteJuly 24-28, 2011

P=SMC2

Presence =

Social MediaCommunications 2

Learning Objectives

1. Define Presence2. Map Community

Partners/location3. Design to close the gap

(online/offline)4. Formula for Presence

What have we learned so far?

Presence

We create the technology and then …

the technologycreates

us!

Look familiar?

Everything old is new again?

Mass Media Social Media

Expert to Audience

Networked Expertise

Broadcast Interact

Content to People People to People

Outreach Engage

Impressions AnalyticsBOTH + AND

Where are you?

7 Steps to Presence

1. Know thyself2. Know thy community 3. Listen deep & wide4. Be Present5. Design for Interaction6. Develop a routine7. Track, measure, learn

Know Thyself

Step 1

Assessment

Our coalition is

all about ….

1. Vision

2. Mission

3. Goals

Communications

Social Media

Social Media Audit

What struck you about the audit?

Know Thy Community

Step 2Assessment

Where’s your coalition active in the community?

Where’s your coaliton..

…Online?

Coalition Presence

Website

Face-book

Blog

Brainstorm

Mapping Presence

Digital

Now for some ..

Diggin’

Mapping Presence

Where?Who?

www.website.org

www.website.org

www.website.org

www.website.orgwww.website.orgwww.website.org

www.blog.org

www.blog.org

www.blog.orgwww.blog.org

Facebook URL

Facebook URL

Facebook URL

Facebook URLFacebook URL

@twitter

@twitter

@twitter

@twitter

YouTube

YouTube

Flickr

TWO DISCOVERIES

1. Whether having a presence in any of these places makes sense?

2. Where to track and follow your coalition members or partner agencies?

To what degree?

Now what? So,

Listen

Step 3Assessment

Why do we listen?• Be informed • Understand  • Engage • Interact• Learn • Know

What are we listening for?

• How the community thinks• What are community

values• Where do people go for

info • What’s being said• Where are the

conversations happening

Formula for listening online?

+ >

do you get started with

So, how

Live demo

http://alerts.google.com

New design

http://alerts.google.com

Type of Search

How often?

Volume?

Your Email

Volume?

Click Create

Listening Tracking - Source

CoalitionProviderAgency/Org Main Stream MediaIndividual

Listening Tracking - Sentiment

PositiveNegative

Neutral

RSS Reader for Subscriptions

Then what?

Be Present

Step 4

Capacity Building

How many utensils & containers does it take to make dinner?

Social Media FormulaCreate Your

How do we pick our tools?

Coalition Presence

Your

forSetting Up

Profile

5 Tips

1. Simple

3. Memorable2. Short

Your Name Online

Brand your Presence

Custom Background

Coalition Bio & URL

Your Turn

1. A Name?2. Logo or Icon?3. Ideas for a background image?4. A Coalition bio?5. Home or landing page?

Design forInteraction

Step 5

Planning

Social media is bigger than the message

It is the interaction …

With PEOPLEAbout your MESSAGEAnd their RESPONSEAll the TIMEThrough many CHANNELS

Give ‘em something to talk aboutV interesting

Listen 2Learn

NudgeNibble &

MoreShow THAN

Tell

MoreShow AND Tell

Relationships …

… make media social!

RTLike

“Friend”Follow

Share

Update

TweetDigg

Text

Comment

Provide Promote Inform Disseminate DistributeMarket

MessageNoticeConnectSpark Nudge Invite Draw Entice Click

Leads toLikeFollow FriendUpdateRateReviewComment

and ActionsDiscuss

ShareDiggText

Tweet Check-in

Join

PracticePracticePractice

Develop aRoutine

Step 6

Implementation

Establish an Editorial Calendar

Editorial CalendarCategory

Topic Date Due

Author

Post Date

Status

RRW The story

9/05 Beth 10/2-8

Coalition Event

RRW Event

9/26 David? 10/9-15

Families For Parents

9/12 Allen 10/16-22

Schools RRW Tools?

9/19 Alex 10/22-30

Coalition Event

Abt Event

10/21 David 10/28

Editorial CalendarCategory

Topic Date Due

Author

Post Date

Status SoMe

RRW The story

9/05 Beth 10/2-8 ☐Twitter☐ FB

Coalition RRW Event

9/26 David? 10/9-15 ☐Twitter☐ FB

Families For Parents

9/12 Allen 10/16-22 ☐Twitter☐ FB

Schools RRW Tools?

9/19 Alex 10/22-30 ☐Twitter☐ FB

Coalition Abt Event

10/21 David 10/28 ☐Twitter☐ FB

Your Turn

Coalition PresenceWebsite

Face-book

Blog

Meetings

Trainings

Events

Conferences

Articles

ReportsStories

EditorialData

Weaving PresenceWebsite

Face-book

YouTube

Bit.ly

Blog

Flickr Twitter

Coalition PresenceWebsite

Face-book

YouTube

Bit.ly

Blog

Flickr Twitter

Meetings

Trainings

Events

Conferences

Articles

ReportsStories

EditorialData

Guidelines & Policies

If you make a mistake …

Apologize, genuinelyMove on.

Track, measure & Learn

Step 7

Evaluation

Ways to measure Social Media?

KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et

Analytics

SurveysContent Analysis

# InteractionsLikes

CommentsWall Posts

Post Quality

WhatQuestionsdo you have?

7 Steps to Presence

1. Know thyself2. Know thy community 3. Listen deep & wide4. Be Present5. Design for Interaction6. Develop a routine7. Track, measure, learn

"Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making.

To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era."

--Lisa Colton, Darim

Photo CitationsEinstein website http://www.hetemeel.com/einsteinform.phpCampfire http://www.flickr.com/photos/wili/233621595/ Second Life group http://www.flickr.com/photos/librarydao/157736071/ David Wilcox, Designing for a Civil Society describes network structures

(creative commons) Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg Source: http://www.flickr.com/photos/55524309@N05/5378321210 Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg Source: http://www.flickr.com/photos/93841400@N00/4084963522Source: http://www.flickr.com/photos/40645538@N00/3370498053 Google images: http://www.vam.ac.uk/images/image/25882-small.jpg

References & Resources Netvibes at http://www.netvibes.comA Coalition Social Media Communications Audit

http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc

Effective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/

The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below

Drive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJc

Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA

DanversCARES http://danverscares.org/CADCA Institute Social Media Primer http://www.cadca.org/somewikiCoalition Social Media Guidelines Sample

http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx

This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.

Suggested Attribution: Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media Track, July 25-28, 2011, Anaheim, CA