coalition for smarter growth

FINDING CONTENT FOR YOUR SOCIAL MEDIA CAMPAIGN

COALITION FOR SMARTER GROWTH

Aimee CustisCommunications Manager

FINDING CONTENT FOR YOUR SOCIAL MEDIA CAMPAIGN

•Be a little selfish. •Educate.•Stretch your content.•Ask!

COALITION FOR SMARTER GROWTH

You have so much more content than you

realize…

Identify your audience!

IDENTIFY YOUR AUDIENCE

Who do you want to reach? Why? What do you ultimately want

from them?

COALITION FOR SMARTER GROWTH

•Demographic interests•Vision (passion) interests

Where can you connect with these people? What do they care

about?

WH

Y?

K

NO

W W

HO

YO

U’R

E G

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G F

OR

COALITION FOR SMARTER GROWTH

BE A LITTLE SELFISH & SELF PROMOTING

•Talk about your staff, volunteers, partners•Behind the scenes at your office or campaign•Why you care/why you’re involved in the cause

COALITION FOR SMARTER GROWTH

Show some personality!

WH

Y?

C

APTU

RE T

HEIR

IN

TER

EST

COALITION FOR SMARTER GROWTH

EDUCATE

•Talking points•Topic background and “101”•News articles, etc.

COALITION FOR SMARTER GROWTH

Help people understand what you’re talking

about

WH

Y?

I

NFL

UEN

CE TH

EIR

B

EH

AV

IOR

COALITION FOR SMARTER GROWTH

STRETTTTCH YOUR CONTENT

•Tweet. Tweet again. Tweet tomorrow.•Weekly themes.•Double (or triple) up on platforms!

COALITION FOR SMARTER GROWTH

Your audience penetration isn’t anywhere near where you

think it is.

WH

Y?

B

E S

UR

E T

HEY H

EA

R Y

OU

COALITION FOR SMARTER GROWTH

ASK!

•People like to feel like they’re helping.•This is your end goal.

COALITION FOR SMARTER GROWTH

The #1 reason people don’t donate or act? They weren’t

asked.

WH

Y?

I

F YO

U D

ON

’T, T

HEY W

ON

’T

COALITION FOR SMARTER GROWTH

COALITION FOR SMARTER GROWTH

Aimee CustisCommunications ManagerCoalition for Smarter Growth

aimee@smartergrowth.netwww.smartergrowth.net@betterDCregion

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