co creative innovation

Co-creative Innovation

G SankaranarayananDirector, FORCE

Managing Partner, Younomy

World Co-creation Day, August 8, 2012 Coimbatore

Agenda

• Role of Biz• Innovation• Types of Innovation• Co-creative Innovation• Case Examples

The role of business

Business Market

Jobs to be done

• “When people need to get a job done, they hire a product or service to do it for them”—Prof Clayton Christensen

Innovation

• “Innovation is creativity with a job to do.”John Emmerling, Innovation Consultant

Faster

Cheaper

Better

Innovation Criteria

Faster

Postal Service Courier Service

Cheaper

Landline Mobile Phones

Better

CRT Monitor LCD Monitor

Types of Innovation

Different goals; different approaches

Low Cost Innovation

End •BoP Market

Means •Optimization

Low-cost Napkin Machine• Jayaashree Industries, Coimbatore

Disruptive Innovation

End •New Market

Means •Technology

Hydraulic Excavators

• Hydraulic Excavator • Cable Operated Excavator

Open Innovation

End •Cost Effectiveness

Means •Outside ideas

Community Browser

• Firefox • Internet Explorer

User Innovation

End •Customization

Means •Users’ Inputs

User Generated Idea

• Innovative usage of towel • Branded Nighties

Co-creative Innovation

• Democratization of value creation by collective wisdom to create common good value

Innovation Criteria

Time, Cost, Quality

Inclusiveness

Sustainability

Industry

• Competitors

• Suppliers

Market

• Customers

• Non-Users

Regulator

• Governments

• NGOs

Society

• Public

• Special Interest Groups

Engagement Per X

Unlikely PartnershipsWhile innovation per se aims at creating new product propositions, at its heart co-creative innovation involves new partnership propositions

Unthinkable Products

• Mobile Fridge • Smoke Free Chulha• AIDS drug in Sachet• Prisoner Producers• Agarbatti in 35 SKUs• Herbal Cure for Quadriparesis

Godrej & Boyce

Inter-biz Market HostRegulator/Public Sector

Pre-

Dev

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Post

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India Post

EndUsers

LocalCommunity

Philips

Inter-biz Market HostRegulator/NGO

Pre-

Dev

elop

men

tD

evel

opm

ent

Post

-D

evel

opm

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ARTIMould Makers

SHGs

Users

EndUsers

LocalCommunity

Cipla

Inter-biz Market SocietyRegulator/NGO

Pre-

Dev

elop

men

tD

evel

opm

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Post

-D

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opm

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DNDi

Doctors

PatientsLocalCommunity

ClinicalTrial Labs

Reliance Fresh-Dihar Jail

Inter-biz Market SocietyRegulator/Govt Dept

Pre-

Dev

elop

men

tD

evel

opm

ent

Post

-D

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TiharJail

ITC Agarpathi

Inter-biz Market SocietyRegulatorPr

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Dev

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GovtTribals

SHGs

LocalCommunity

SSIs

NGOs

Punarnava Ayurveda

Traditional Ayurveda

• Preventive Care and Rejuvenation• Oil massage• Food and nutritional supplements• Hair oil, soaps

Diagnosis

• Quadriparesis: Neurology weakness of both arms and both legs

After treatment

“Strange Bedfellows”

Expanding Scope of Ayurveda

• Auto Immune diseases• Degenerative Neuromuscular

disorders• Gastro intestinal disorders• Age related degenerative disorders• Metabolic disorders• Diabetes • De addiction, hypertension,

depression

Inter-biz Market SocietyRegulatorPr

e-D

evel

opm

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Dev

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Allopathy

THINK BUSINESSTHINK CO-CREATION

THINK CO-CREATIONTHINK INNOVATION

THINK INNOVATIONTHINK PARTNERSHIPS

Thank You

sankar@younomy.comwww.worldcocreationday.com