#cnx14 - use chatter and communities to drive stronger customer engagement

Track: Salesforce for Marketers

#CNX14

#CNX14

Use Chatter & Communities to Drive Stronger Customer Engagement

Lisa Hammitt

Vice President, Marketing, Salesforce Communities

Track: Salesforce for Marketers

#CNX14

Track: Salesforce for Marketers

#CNX14

The Future of Marketing is 1:1 Customer Journeys

Service

Apps

Analytics

Sales

Marketing

Community

Track: Salesforce for Marketers

#CNX14

Mobile Interactive

Experiences

Sell to Businesses

Market to Millions of Customers

Support all of Your Customers

B2B & B2C Customer Support

Salesforce 1 Customer Platform

Journey Builder for Connected Customers

Sales & Lead Management

Shared Customer Data

The Only Platform for 1:1 Customer JourneysAcross Sales, Service, and Marketing

Engage Every Customer

Sales & Lead Management

B2B & B2C Customer Support

Automated, Personalized

Journeys

Track: Salesforce for Marketers

#CNX14

Track: Salesforce for Marketers

#CNX14

Experiences lead to Community Engagement

Track: Salesforce for Marketers

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Experiences Happen in Community Moments

Track: Salesforce for Marketers

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PopSugar: A Community of Moments

Track: Salesforce for Marketers

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PopSugar: A Community of Moments

Track: Salesforce for Marketers

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Track: Salesforce for Marketers

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How do you maximize Moments of Influence to drive brand and

customer experience?

Track: Salesforce for Marketers

#CNX14

Track: Salesforce for Marketers

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Track: Salesforce for Marketers

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Customer Stories

Track: Salesforce for Marketers

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Track: Salesforce for Marketers

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Track: Salesforce for Marketers

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Track: Salesforce for Marketers

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Track: Salesforce for Marketers

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• Built an online marketplace to buy and sell tickets for sporting events; betting is a future

• “If it is good enough for consumers, it is good enough for Sky.”

• 300,000 monthly logins• Groups are 100% mobile• Delivers uncommon customer

service across all channels

Use Case 2

“We take more orders than ever with Salesforce.”Buddy Valastro, President & CEO, Carlo’s Bakery

Track: Salesforce for Marketers

#CNX14

Track: Salesforce for Marketers

#CNX14

Track: Salesforce for Marketers

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Track: Salesforce for Marketers

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Thank You

Track: Salesforce for Marketers

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Track: Salesforce for Marketers

#CNX14

Take the after-session survey!

Take the Survey in the Connections 2014 Mobile App

Join the Conversation!

#CNX14

$50StarbucksGift Card

Track: Salesforce for Marketers

#CNX14