cms expo social-media-process

Social Media As a Process

Social Media As a Process

Ric DragonDragonSearch

Ric DragonDragonSearch

• Self-Identification• Connecting• Engaging

• Self-Identification• Connecting• Engaging

Social Media PatternsSocial Media Patterns

Twitter: @ricdragon

Twitter: @ricdragon

• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan

• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan

Focus Plan DocumentFocus Plan Document

Twitter: @ricdragon

GoalsGoals

Twitter: @ricdragon

VoiceVoice

Twitter: @ricdragon

VoiceVoice

Twitter: @ricdragon

•Maven•Passion•Community• Promotional Voice

Voice- MavenVoice- Maven

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Voice- CommunityVoice- Community

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Voice- PromotionalVoice- Promotional

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Voice- PassionVoice- Passion

Twitter: @ricdragon

Benchmarking…Benchmarking…

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•Facebook•Twitter•Blogs•Newsletters•Press Releases•General Search

•Budget time and resources– Budget?– Your Time?– Staff Time?

•Budget time and resources– Budget?– Your Time?– Staff Time?

Focus Plan DocumentFocus Plan Document

Twitter: @ricdragon

•Facebook – 60% •Twitter – 20%•Flickr – 20%

•Facebook – 60% •Twitter – 20%•Flickr – 20%

Focus Plan DocumentFocus Plan Document

Twitter: @ricdragon

Facebook– Post once per day: images, video,

new product, event, etc.– Gift 5 times per day: like others

posts, engage, etc.– Monitor each day: every engagement

is responded to– Build fans each day: find quality,

targeted likers

Facebook– Post once per day: images, video,

new product, event, etc.– Gift 5 times per day: like others

posts, engage, etc.– Monitor each day: every engagement

is responded to– Build fans each day: find quality,

targeted likers

Focus Plan DocumentFocus Plan Document

Twitter: @ricdragon

Twitter– Post three per day: related events,

products, etc.– Gift 3 times per day: retweet, follow back,

etc.– Interact each day: follow back, etc.– Monitor each day: respond to mentions,

direct messages, etc.– Build followers each day: find quality,

targeted followers

Twitter– Post three per day: related events,

products, etc.– Gift 3 times per day: retweet, follow back,

etc.– Interact each day: follow back, etc.– Monitor each day: respond to mentions,

direct messages, etc.– Build followers each day: find quality,

targeted followers

Focus Plan DocumentFocus Plan Document

Twitter: @ricdragon

Flickr– Upload Images with Relevant Keywords,

Target 100 Images– Gift each day: comment on related

images– Interact each day: engage with industry

related groups, created groups when applicable

– Monitor each day: respond to comments, mentions, etc.

Flickr– Upload Images with Relevant Keywords,

Target 100 Images– Gift each day: comment on related

images– Interact each day: engage with industry

related groups, created groups when applicable

– Monitor each day: respond to comments, mentions, etc.

Focus Plan DocumentFocus Plan Document

Twitter: @ricdragon

• Monitor / Listen• Make Connections• Engage Per Plan• Seek Opportunities

• Monitor / Listen• Make Connections• Engage Per Plan• Seek Opportunities

In FlightIn Flight

Twitter: @ricdragon

• Creative Time/Brainstorming• Twitter/FB Flash Mob

Internally• Work off of the Audience

Brainstorm• Develop Champions for

different media

• Creative Time/Brainstorming• Twitter/FB Flash Mob

Internally• Work off of the Audience

Brainstorm• Develop Champions for

different media

In FlightIn Flight

Twitter: @ricdragon

•Google Alerts•Facebook Trends•Tools for archiving Twitter•Professional Tools (Raven,

Radian6)

•Google Alerts•Facebook Trends•Tools for archiving Twitter•Professional Tools (Raven,

Radian6)

Monitoring & ListeningMonitoring & Listening

Twitter: @ricdragon

Monitoring & ListeningMonitoring & Listening

Twitter: @ricdragon

•Are we being promotional?•Are we including real people?•Are we engaging and

responding? •Are we speaking from our

passion points?•Are we leading with our causes?

•Are we being promotional?•Are we including real people?•Are we engaging and

responding? •Are we speaking from our

passion points?•Are we leading with our causes?

Review VoiceReview Voice

Twitter: @ricdragon

Thank you.Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | dragon@dragonsearch.netTwitter: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/

Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | dragon@dragonsearch.netTwitter: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/