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© Cross-Media Innovation Center – RIT CMIC Summit 2013

CMIC Summit 2013 Chris Bondy Administrative Chair, School of Media Sciences Gannett Distinguished Professor Rochester Institute of Technology

© Cross-Media Innovation Center – RIT CMIC Summit 2013

Thanks to our CMIC Sponsors

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CMIC Platinum Sponsor CMIC Gold Sponsor

CMIC Gold Sponsor CMIC Gold Sponsor

Cross-Media Innovation Center Mission

The Cross-Media Innovation Center (CMIC) at RIT is focused on addressing the significant economic, technological, and cultural changes that impact the graphic communications industry. !Through business-relevant thought leadership, focused research, and the mindful collaboration of solution providers, service providers, students, alumni and educators. The CMIC will provide a platform to address the issues and opportunities of the cross-media communication value chain. !

© Cross-Media Innovation Center – RIT CMIC Summit 2013

Cross-Media Communications Opportunity

Promotional Publishing

Transactional Trans-Promo

(onserts)

ebooks & books on demand

(eCommerce)

Advertorials (rich content)

Acquisition,Retention, and

Customer Growth

(Loyalty, Brand, Advertising, and

Packaging)

Financial/Confidential records transaction or exchange

(Private and Secure)

Deployment of Valuable Content (Entertainment,

Educational

Cast a wider net – upstream & downstream

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Upstream Opportunities

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Strategy

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Content

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Data

Downstream Opportunities

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Deploy!

Transactional to Trans-Promo/Pub

Personal Publishing – Photo Books

Personalized Publishing Experience

Promotional to Promo-Publishing

Functional Printing – Packaging

Functional Printing – 3D Printing

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Integration Opportunities Manage content to

reach global Audiences from one

person to millions through print, Web, mobile, and social

media.!

Data,Content

Print

Integrated MediaProduction Work!ow

Control

StrategyMobile

Web

SocialMedia

Cross-Media Communications

Value Chain

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Control

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Media Architect Data,

Content Print

Integrated MediaProduction Work!ow

Control

StrategyMobile

Web

SocialMedia

Create innovative solutions that transform and!connect traditional and emerging media.  

CMIC Research Agenda and Labs Focus

–  Data Analytics •  Business Strategy, Behavioral, and Process

–  Content Management •  Collecting, Organization, Storage, and Retrieval

–  Cross-Media Production •  Print •  Web •  Mobile •  Social Media

–  Marking Technology •  Traditional Print (offset, flexo, screen, gravure, letterpress) •  Digital (electrophotography, ink jet) •  Functional (3D printing, vertical markets)

–  Workflow Process Management, Control, and Optimization

•  Cross-media color and content fidelity across the workflow

Sample Test Question

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Thank You!

Chris Bondy Administrative Chair, School of Media Sciences

Gannett Distinguished Professor Rochester Institute of Technology

Cross-Media Innovation Center Summit 2013